Founder Yuri Speaking at the FIPP World Media Congress — London Tobacco Dock Linkup China 创始人Yuri受邀于 FIPP 世界传媒大会发表演讲 — 伦敦 Tobacco Dock
The Only Speaker Representing China at the Global Media Industry’s Most Influential Summit
唯一代表中国出席全球顶级媒体峰会的演讲嘉宾
In October 2017, Linkup China’s Founder Yuri, was invited to speak at the FIPP World Media Congress in London—one of the world’s most authoritative global media gatherings. Among more than 90 international speakers, Yuri was the only representative from China, delivering insights to over 1,000 global publishing and media leaders.
Sharing Expert Insights on China’s Digital Ecosystem & WeChat Media Landscape
Yuri’s keynote explored the rapid rise of China’s “WeChat + self-media” ecosystem—now one of the world’s most dynamic digital markets. Drawing from her background in public relations and her deep experience working with Chinese digital platforms, she analysed:
How WeChat reshaped China’s content consumption
The integration of traditional media with emerging digital platforms
New opportunities and challenges for global publishers
How UK and international brands can learn from China’s fast-evolving media innovation
Her session highlighted why understanding China’s digital behaviour is essential for any organisation seeking to connect with Chinese consumers—whether in China or overseas.
About FIPP — One of the World’s Most Influential Media Organisations
Founded in 1925 and headquartered in London, FIPP (Fédération Internationale de la Presse Périodique) is the leading global association for magazine and digital media publishers. Its membership includes:
40+ national periodical associations
90+ major publishing groups
Organisations representing more than half of the world’s magazines
The FIPP World Congress, held every two years, is the industry’s most influential event, gathering around 1,000 senior media professionals, innovators and thought-leaders to discuss the future of global publishing.
China officially joined FIPP in 2000 and became part of the Board of Directors in 2004.
2017 年 10 月，Linkup China 创始人Yuri 受邀在伦敦 Tobacco Dock 举办的 FIPP 世界传媒大会（FIPP World Media Congress） 上发表主题演讲。大会共有来自全球的 90 多位重量级嘉宾 登台分享，而 Yuri 是 唯一代表中国的演讲者，为超过 1,000 位国际出版及媒体行业精英 解读中国蓬勃发展的数字媒体生态。
深度解析中国数字媒体生态与微信内容生态的全球意义
在演讲中，Yuri 从自身长期从事公关与内容传播的实战经验出发，分享了：
微信生态如何重塑中国人的内容消费方式
自媒体与传统媒体融合的趋势
中国数字媒体的高速创新对全球出版业的启示
全球品牌如何借鉴中国的传播模式，与华人消费者建立链接
她的演讲为国际出版行业提供了一个理解中国数字市场与华人消费者行为的重要视角。
关于 FIPP —— 全球最具影响力的传媒行业组织之一
FIPP（国际期刊联盟） 成立于 1925 年，总部位于伦敦，是全球最具代表性的期刊与数字出版行业组织之一。其成员包括：
40+ 国家级期刊协会
90+ 大型出版集团
覆盖全球超过半数的期刊出版机构
FIPP 每两年举办一次 世界传媒大会（World Congress），被视为全球出版与媒体行业影响力最高的峰会，吸引约 1,000 位业界领军人物参与。
中国期刊协会于 2000 年加入 FIPP，并于 2004 年进入理事会。