THE COMPANY

Connecting British Brands with China’s Dynamic Market

Founded in London in 2017 and now based in Manchester, Linkup China is a UK-based boutique PR and communications agency specialising in helping British fashion, beauty, luxury, and lifestyle brands connect with Chinese audiences — both in mainland China and within London’s Chinese market. With a deep understanding of Chinese consumer trends and UK brand positioning, we offer tailor-made solutions that bridge cultural gaps and drive real results.

Our services include:

  • Chinese media exposure (digital & print)

  • Influencer (KOL) and celebrity product seeding

  • Brand events and in-store activations

  • Commercial photoshoots and video campaigns

Whether you’re launching your brand in China or want to grow visibility among Chinese consumers in the UK, we’re your go-to team for culturally smart, on-brand PR that gets noticed.

📩 Get in touch to explore how we can help your brand go further, faster — in China and beyond.

公司简介

连接中国品牌与英国市场的桥梁

连接英伦品牌顾问 —— 让中国品牌走向国际的桥梁。每位成功者的背后都少不了一位优秀的支持者，就如同名侦探福尔摩斯身边的华生。创立于2019年，连接英伦品牌顾问是一家专注于中英市场联动的品牌传播与公关公司。我们致力于帮助中国品牌落地英国市场，不论是打入本地消费圈层，还是提升品牌影响力，我们都能为您量身打造跨文化市场方案。从伦敦到曼彻斯特，我们深耕英国时尚、美容、奢侈品和生活方式领域，为众多亚洲品牌成功实现本土化传播与精准触达。

我们的核心服务包括：

  • Instagram网红/ KOL 合作，名人植入与种草

  • 品牌活动策划与落地执行

  • 平面与短视频商业拍摄

  • 英国媒体曝光（网络与平面媒体）

在全球化与文化融合的新时代，连接英伦品牌顾问正是您品牌 “走出去” 的得力伙伴。

📩 欢迎与我们联系，将您的品牌故事讲给世界听。

THE FOUNDER

The Dots Always Connect — From Medicine to Marketing

Hi! I'm Yuri — born and raised in Guangzhou, China, fluent in Cantonese, Mandarin, and English. English has been my thing since I was seven. Naturally, after graduating, I went straight into a multinational company. I’ve always felt more at home in a fast-paced, globally minded culture.

Now here’s the twist: I actually studied Traditional Chinese Medicine for five years. Yep — I was supposed to become a doctor. But life had other plans. When Ogilvy — one of the top global PR firms — needed someone with medical knowledge for a healthcare client, they picked me. That’s how my PR journey began. Looking back, I’m incredibly grateful for the logical, rigorous thinking that my medical background gave me — it’s been priceless in shaping brand strategies.

After four years working with global brands on both the client and agency side in China, I was hungry for a new challenge. I packed my bags and moved to the UK to pursue a master’s degree in Marketing. During that time, I fell head over heels for the energy, diversity, and creativity of this country. After graduation, I was determined to stay — and that’s when I chose the boldest path: entrepreneurship.

In 2017, just as Brexit hit, I founded Linkup China in London — a marketing and PR consultancy that builds bridges between China and the UK. I saw a huge opportunity: there were no agencies truly connecting British and Chinese brands with deep cultural fluency. So I stepped in — helping British brands enter China and helping Chinese brands go global, one story at a time.

Over the past eight years, I've also become a mentor, employability advisor, and business lecturer at several UK universities. I love sharing what I’ve learned. My goal for the next decade? Turn real-world PR and marketing battles into classroom insights, so students get both theory and reality. Teaching also helps me sharpen my own thinking — making me a better advisor to my clients.

So here I am — a medicine graduate turned PR founder, bridging cultures from China to the UK. And this story? It’s just getting started.

创始人故事

人生的点滴终有交汇之时 —— 从学医走向市场营销的奇妙旅程

大家好，我是Yuri，一个来自广州、能说粤语、普通话和英语的市场营销人。英语是我从7岁开始的老朋友，一路陪我走到了今天。所以大学一毕业，我就毫不犹豫地选择了外企，因为我骨子里喜欢那种高效、开放、国际范儿的工作氛围。

最有趣的是，我本科其实学的是中医，学了整整五年。你可能想问，一个医生怎么跑去做公关？说出来你可能不信，正是因为我有医学背景，全球顶尖的公关公司 —— 奥美，才破格让我加入去服务一个医疗客户！感谢那五年的医学训练，让我拥有了超强的逻辑能力，也打下了日后做品牌战略思维的底子。

在中国工作四年后，我心里突然冒出一个念头：我想去看看更大的世界。于是我辞职，背上行囊来到英国，攻读市场营销的研究生。留学期间，我彻底爱上了这个充满文化、多元和挑战的国家。毕业后，我决定留下来，不打工了，自己干！

2017年，我在伦敦成立了Linkup China——专门做中英品牌之间的桥梁。那时正值英国脱欧，我看到一个巨大的市场空白：中英之间，缺少真正了解彼此文化、又懂市场逻辑的人。于是我上场了，帮助英国品牌走进中国，也帮助有趣、有潜力的中国品牌出海走向世界。

创业八年，我的身份也在不断“进化”：创始人、顾问、战略人……同时我也担任英国几所大学的商业导师、就业导师和讲师。我爱分享，爱教学，更爱看到学生在课堂上发光的那一刻。未来十年，我希望把我所有在市场上的 “实战经验”，变成可传授的 “知识火花”，点燃更多年轻人的职场之路。

这是我的故事，一个 “医生转行做公关” 的不按套路出牌的旅程。欢迎你，和我一起继续出发。