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Founded in London in 2017 and now based in Manchester, Linkup China is a UK-based boutique PR and communications agency specialising in helping British fashion, beauty, luxury, and lifestyle brands connect with Chinese audiences — both in mainland China and within London’s Chinese market.

With a deep understanding of Chinese consumer trends and UK brand positioning, we offer tailor-made solutions that bridge cultural gaps and drive real results.

Our services include:

  • Chinese media exposure (digital & print)

  • Influencer (KOL) and celebrity product seeding

  • Brand events and in-store activations

  • Commercial photoshoots and video campaigns

Whether you’re launching your brand in China or want to grow visibility among Chinese consumers in the UK, we’re your go-to team for culturally smart, on-brand PR that gets noticed.

📩 Get in touch to explore how we can help your brand go further, faster — in China and beyond.

连接英伦品牌顾问 —— 让中国品牌走向国际的桥梁。每位成功者的背后都少不了一位优秀的支持者，就如同名侦探福尔摩斯身边的华生。

创立于2019年，连接英伦品牌顾问是一家专注于中英市场联动的品牌传播与公关公司。我们致力于帮助中国品牌落地英国市场，不论是打入本地消费圈层，还是提升品牌影响力，我们都能为您量身打造跨文化市场方案。

从伦敦到曼彻斯特，我们深耕英国时尚、美容、奢侈品和生活方式领域，为众多亚洲品牌成功实现本土化传播与精准触达。

我们的核心服务包括：

- Instagram网红/ KOL 合作

- 明星植入与种草

- 品牌活动策划与落地执行

- 平面与短视频商业拍摄

在全球化与文化融合的新时代，连接英伦品牌顾问正是您品牌 “走出去” 的得力伙伴。

📩 欢迎与我们联系，将您的品牌故事讲给世界听。

THE FOUNDER

Ogilvy & Mather set the course for Yuri O's public relations endeavours. As a university student graduate with a background in traditional Chinese medicine (TCM), Yuri was lucky enough to be selected by Ogilvy & Mather to join a general medical group. She began her PR career nine years afterwards. Yuri's English scores have consistently been among the top in the institution, which also provided a strong platform for her subsequent PR work at Ogilvy & Mather and abroad. All seeming luck was attained by numerous unseen efforts. 

After successfully obtaining a master's degree from the University of Leicester in her United Kingdom, Yuri realized that there is a lack of a bridge between the Chinese and British branding markets.  There is no corporation now operating in the UK that can market British brands to China, and there is no "leader" who can present outstanding Chinese local brands to the British media and secure the necessary media coverage. As a result, Yuri established her own marketing and PR consulting firm, Linkup China Ltd., in London in 2017. Linkup China primarily uses public relations to assist Chinese and British firms in finding success in their respective markets. 

MESSAGE FROM THE FOUNDER

Being an independent, self-assured, and accountable successful entrepreneur myself, I have always passed on my knowledge tomy team members. I've worked in public relations for nine years and have held positions at Bestseller Fashion and Ogilvy PR before launching my own UK-based firm that specialises in the Chinese market. My passion has always been for developing the skills of women. Most of the employees in my organisation are women, including recent graduates, seasoned employees, and housewives; yes, working mothers are very welcome here.

In addition, I am very active bridging the market between UK and China. As the only woman representing China at the 2017 FIPP Global Media Conference in London, I shared the "New Media" trend with the conference's publishers from across the globe. The company's business also primarily targets the female market, so we've hosted a number of free networking events and meetings for women looking to advance their careers.

MILESTONES OF LINKUP CHINA LTD.

The majority of Yuri's clients during the first course of her business's five years have been in the lifestyle sector. Lifestyle covers a wide range of topics, such as real estate, housing, interior and exterior design, jewellery, fashion, and beauty, as well as healthcare items that promote good health.

A high-end Turkish jewellery brand named Bee Goddess was assisted by Yuri and her team in the early years of Linkup China Ltd. to successfully hold a high-end private jewellery appreciation event in London. To assist this high-end jewellery brand in successfully entering the Chinese market, Linkup China Ltd. invited certain jewellery experts and high-end purchasers to the appreciation event and exposed this jewellery brand to wealthy Chinese business partners, select shops, and agents.

BoConcept, a luxury Danish furniture company that is a client of Linkup China Ltd., has a distinctive style that combines technology with simplicity and grace. The largest luxury department store in the UK, Harrods, offers an independent counter for Boconcept. The Linkup China Ltd. team assisted Boconcept in hosting a 200-person event in their London flagship store during the 2017 holiday season. Private real estate investors, individual clients who needed to buy furnishings, and other business partners were among the attendees. Private real estate investors, individual clients who needed to buy furnishings, and other business partners were among the attendees. For instance, the leader of a well-known Chinese real estate company and a few other attendees who are working on real estate projects in the UK, such as Vanke Wanda, Greenland, accepted Linkup China Ltd.'s request to attend this event with enthusiasm.

Linkup China Ltd. also owns a very vital high-end property client - R&F Properties. China's top 5 property developer. For R&F Properties, Linkup China Ltd. primarily offers two different sorts of services. In terms of events, Yuri assisted R&F Properties in organising two upscale private parties in London and Guangzhou. The 50 VIPs who were invited to the event were all well-to-do businesspeople who had made significant contributions to the London and Guangzhou economies. After the presentation, Linkup China Ltd. worked with R&F Properties to set up one-on-one, in-depth conversations with some of the visitors, giving both parties a more private setting to talk.

For fashion clients at Linkup China Ltd., London Design Week and London Fashion Week are two non-negligible themes. Yuri and her group participate in these two fashion shows in September every year. In order to participate in the annual big shows held by those luxury brands, Linkup China Ltd. invited some of China's mainstream media and well-known bloggers to London. Allowing these media and bloggers to meet these brands up close, gave rise to a favourable interview opportunity for them. Linkup China Ltd. will also craft press releases for brand clients, translating some of the concepts the brand wants to get across into Chinese consumers' terms and sending them to influential bloggers and journalists. As a result, many Chinese consumers will learn about the British brand's history and mission through their own networks.

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