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About
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Projects
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🌟 2024 China's Fashion Transformation: From Barbiecore to Dune-Inspired Styles! 🌟 In 2024, China's fashion scene experienced a massive shift, moving away from the ultra-feminine Barbiecore trend and embracing nature, nostalgia, and pop culture inf
✨ How to Nail Influencer Marketing at London Fashion Week! ✨ Fashion geeks, listen up! London Fashion Week isn’t just about the runway shows—it’s THE ultimate stage for brand to shine. Here’s how to make your mark: 1️⃣ Find
🌟 Ready to Pitch Your Western Brand to the Chinese Press? Here’s What You Need! 🌟 Entering the Chinese market can be a game-changer for Western brands, but securing the right press exposure is key! πŸ“£ Here’s your checklist to make sure
πŸ€– Step Into Tomorrow: China's Dark Factory Revolution! 🌌🏭 Imagine a factory that runs 24/7 ⏰ without a single human on the floor—where πŸ€– robots and 🀯 AI seamlessly work together to produce one smartphone per second πŸ“±βš‘. In Changping, Xia
πŸš€ Top Tips for Influencer Success – Featuring Coppollela! πŸš€ Choosing the right influencer isn’t just about numbers—it’s about partnering with a true brand ambassador. For Coppollela, an Italian streetwear brand acquired by
πŸ’Ž Top 5 Tips for Boosting Sales at Private Events – Featuring Bee Goddess! We pulled off an unforgettable high-end jewellery event in London for @beegoddessjewellery Bee Goddess, and here’s how we made it a massive success! πŸ‘‡ ✨ 1️⃣ T
πŸš€ Top 5 Tips for Western Brands to Attract Chinese Press Exposure✨ Breaking into the Chinese market? Securing press coverage in China requires a strategic approach! Here are 5 key tips to get your brand noticed by Chinese media: πŸ“Œ 1. Leverage Lo
πŸ”₯ Ne Zha 2: The Fiery Rebel Strikes Back! πŸ”₯ A New Era for Chinese Animation! πŸŽ¬πŸš€ | Breaking Records & Setting New Boundaries! China’s legendary troublemaking deity is back! βš‘πŸ‘¦πŸ”₯ After the immense success of Ne Zha (2019), Ne Zha 2 has
πŸš€πŸ”₯ Unilever's Bold Move: Embracing Influencer Marketing! πŸ”₯πŸš€ πŸ’‘ Doubling Down on Social – Increasing social media investment from 30% to 50% of their ad budget. 🎀 Influencer Expansion – Partnering with 20x more influencers for authe
✨ The Enchanting World of @ralphandrusso Ralph & Russo! πŸ‘—πŸ‘‘β € β € Ever dreamed of a dress fit for a princess? Ralph & Russo made that dream a reality! Founded in 2007, this legendary fashion house became world-famous for its breathtaking coutur
🌟Discover the Evolution of Sunglasses! πŸ•ΆοΈ Discover the evolution of sunglasses! Once simple tools, they have transformed into iconic fashion accessories. Snowy Beginnings ❄️ In ancient icy lands, Inuit people crafted early "sunglasses&quot
🚨 China’s Digital Crackdown: Navigating the New Era of Censorship 🚨 China's latest campaign targets online wordplay and memes used to bypass censorship. πŸ›‘ As digital expression faces tighter restrictions, the push for "clear and bright
UK Streets, Global Vision: The @peacebird_official Peacebird Experience πŸŒπŸ“Έ Peacebird’s dynamic campaigns in London and Oxford brought together the nostalgic vibes of The Beatles 🎸, the magical allure of Harry Potter ⚑, and the bold energy o
Organizing Offline Events for Chinese Brands in the UK πŸš€ Bringing @weixinwechat.official WeChat to the UK! πŸ‡¨πŸ‡³βž‘οΈπŸ‡¬πŸ‡§ We had the incredible opportunity to organize WeChat’s first-ever official UK launch event – a one-day educational ex
πŸš€ Breaking into the UK Market? Here’s How! πŸ‡¨πŸ‡³βž‘οΈπŸ‡¬πŸ‡§ Chinese brands can boost media exposure with: πŸ“’ Targeted PR & Localized Messaging πŸ“° Strong Journalist Connections πŸ“„ Compelling Press Releases πŸ† Success Stories: βœ… TikTok – U
Adidas Chinese New Year 2025 Jacket 🧧πŸ§₯ To celebrate the Lunar New Year🐍🧧 , Adidas unveiled an exclusive jacket inspired by the Tang dynasty🏯. With toggle closures and a stand-up collar, the design blends with timeless elegance with modern style

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