Services 核心服务
Influencer (KOL) Product Seeding
Instagram网红/ KOL 合作
Influencer collaboration, also known as KOL (Key Opinion Leader) marketing, refers to brands partnering with online personalities—such as Instagram influencers, YouTubers, or bloggers—to showcase or review their products to a loyal audience. This strategy helps brands build trust, increase visibility, and reach targeted consumers in a more authentic and engaging way than traditional advertising. Product seeding, a common form of influencer collaboration, involves sending free products to selected influencers in hopes of organic exposure through their social channels.
博主合作，也称为KOL（关键意见领袖）营销，是品牌与网络红人合作的一种方式，博主可能是活跃在Instagram、YouTube 或小红书等平台的内容创作者。通过他们分享产品体验或试用心得，品牌能够以更真实自然的方式接触到目标受众，建立信任感和品牌认同。博主种草（Product Seeding）是常见的一种形式，即品牌向博主免费寄送产品，期望他们在社交媒体上自发推荐，从而带动品牌关注与销量。
Celebrity Product Seeding
名人植入与种草
Celebrity product seeding refers to the strategic placement of a brand’s product into the hands of high-profile individuals—this includes not only traditional celebrities such as singers, actors, and athletes, but also modern-day influencers such as aristocrats, socialites, and well-known public figures. These individuals have strong social visibility, cultural influence, and media presence. By gifting them products, brands hope to generate organic exposure through paparazzi photos, social posts, or word-of-mouth within elite circles. Celebrity associations can elevate a brand’s image, position it as aspirational, and influence consumer perception on a larger, often global, scale.
名人产品植入是指品牌将产品赠送给具有社会影响力的知名人士，期望通过他们的使用或曝光，自然带动公众关注与口碑。这类“名人”不仅包括传统意义上的歌手、演员、运动员，也涵盖如英国贵族、时尚名媛、政商界名流等在社交圈与媒体中拥有高度曝光度的人物。品牌通过这种方式，能够在高端人群中获得隐性背书，提升品牌形象，使产品看起来更具格调、更值得追随，从而在大众层面上引发跟风效应，甚至打开国际市场。
Brand Events and In-Store Activations
品牌活动策划与落地执行
Brand events and in-store activations refer to curated, real-world experiences designed to bring a brand to life and foster direct engagement with customers. These can take the form of product launch events, pop-up shops, workshops, influencer meetups, or immersive retail experiences inside stores. Unlike digital marketing, brand events create emotional, memorable moments that deepen customer loyalty and leave a lasting impression. Whether it’s for media exposure, customer engagement, or content creation, well-executed events help amplify a brand’s voice and connect it with its audience in meaningful ways.
品牌活动是指通过线下的形式，将品牌理念、产品特性与目标受众之间建立起更直接、更有温度的互动连接。形式可以包括新品发布会、快闪活动、品牌工作坊、KOL 见面会，或是门店内的沉浸式体验等。相比线上推广，线下活动更容易制造情感共鸣，提升消费者记忆点，加深品牌印象。对于品牌来说，一场策划得当、执行到位的活动，不仅能够带动媒体曝光与社交话题，还能增强用户黏性，实现品牌与用户之间的真实连接。
Commercial Photoshoots and Video Campaigns
平面与短视频商业拍摄
Commercial photoshoots and video campaigns are professionally planned and executed visual productions aimed at presenting a brand’s products, services, or identity in the most engaging and impactful way. These assets are often used across advertising, social media, websites, e-commerce platforms, and PR materials. In today’s highly visual and fast-paced digital world, compelling imagery and storytelling are key to capturing attention, driving engagement, and influencing purchasing decisions. High-quality photos and videos not only help build a consistent brand image but also communicate a brand’s value, mood, and personality with clarity and creativity.
平面与短视频商业拍摄是通过专业策划与执行的视觉内容，来生动展现品牌的产品、服务或品牌形象。这类素材通常会被广泛应用于广告、社交媒体、官网、电商页面以及公关传播中。在当下这个信息高度视觉化的时代，优秀的照片与视频是吸引眼球、提升互动率、激发购买欲望的重要手段。高质量的视觉内容不仅有助于建立统一的品牌形象，更能清晰、有创意地传达品牌的调性、价值与故事。
Chinese Media Exposure (Digital & Print)
英国媒体曝光（网络与平面媒体）
Media exposure refers to the strategic placement of a brand or product in editorial content across trusted media outlets—whether in digital platforms like online news, lifestyle blogs, and social media, or in traditional print media such as magazines and newspapers. This form of publicity builds credibility and trust far beyond paid advertisements. It allows brands to tell their stories, highlight product strengths, and gain third-party endorsement through professional media channels. Effective media exposure boosts visibility, enhances reputation, and can influence consumer perception and purchasing decisions.
媒体曝光指的是品牌或产品通过策划，在受信赖的媒体平台中获得编辑类内容的呈现，无论是数字媒体（如新闻网站、生活方式博客、社交平台），还是传统平面媒体（如杂志、报纸）。相较于广告，媒体曝光更具权威性与可信度。它能帮助品牌讲述故事、展示产品亮点，并通过第三方媒体获得专业背书，从而提升品牌知名度、美誉度，并有效影响消费者的认知与购买决策。