Victor Wong — London Avant-Garde Eyewear Designer

INTRODUCTION

Victor Wong is an award-winning London-based eyewear designer celebrated for his avant-garde style that merges traditional craftsmanship with cutting-edge design. His iconic collections — including “Animal Eye,” “Wild,” and “newATLANTIS” — have been featured in leading global fashion publications such as Vogue, Harper’s Bazaar, Marie Claire, Wonderland, and more. Known for bold silhouettes and innovative artistic direction, Victor Wong has become one of the most influential contemporary eyewear designers in the UK.

BRIEF

The objective was to generate strong media exposure and increase brand awareness in the Chinese market during the UK launch of the brand’s new eyewear collection.

SOLUTIONS

Linkup China developed a highly engaging, SEO-driven press release introducing the new eyewear collection in the UK, featuring:

High-quality product images

Key selling points tailored to Chinese consumers

Brand storytelling aligned with Victor Wong’s design philosophy

The press release was pitched strategically to top Chinese fashion and lifestyle media outlets.

RESULTS

The press campaign achieved significant visibility for this British avant-garde eyewear label, securing placements across major Chinese media platforms, including Vogue, Marie Claire, Elle, Harper’s Bazaar, Cosmopolitan, and other influential publications — successfully strengthening the brand’s presence in the Chinese fashion market.

Victor Wong —— 英国伦敦先锋眼镜设计师

品牌介绍

Victor Wong 是一位屡获国际媒体关注的伦敦先锋眼镜设计师，以将传统工艺与前卫美学融合而闻名。他的代表系列，包括 「Animal Eye」系列、「Wild」系列、以及「newATLANTIS」系列，多次登上 Vogue、Harper’s Bazaar、Marie Claire、Wonderland 等全球顶级时尚媒体，受到广泛赞誉。凭借大胆的线条设计与创新理念，Victor Wong 已成为英国最具影响力的当代眼镜设计师之一。

项目简述

本项目的目标是在新品于英国发布期间，为品牌在中国市场获得更高关注度和媒体曝光。

解决方案

连接英伦为品牌撰写了一篇具有高传播性与SEO价值的新闻稿，重点呈现：

新品的高清视觉素材

针对中国消费者的核心卖点

与 Victor Wong 设计理念相呼应的品牌故事呈现

并将新闻稿精准投放至中国顶级时尚与生活方式媒体。

成果

此次公关传播为这家英国先锋眼镜品牌打造了广泛曝光，成功登上包括 Vogue、Marie Claire、Elle、Harper’s Bazaar、Cosmopolitan 在内的多家中国知名媒体平台，显著提升了品牌在中国时尚圈的影响力。