VERTU — Pioneering Luxury Smartphones with AI Innovation
INTRODUCTION
Founded in 1998, VERTU has established itself as the ultimate luxury smartphone brand, blending cutting-edge technology with exquisite craftsmanship. From the VERTU Signature (2002) to collaborations with Ferrari, Aston Martin, and Bentley, VERTU has pioneered sapphire screens, titanium frames, gemstone buttons, ceramic earpieces, leather casings, and bespoke concierge services.
Returning to its British roots with the METAVERTU and Agent Q, VERTU now leads in Web3.0-enabled smartphones and AI-driven mobile technology, capturing the attention of ultra-high-net-worth individuals worldwide.
FIRST EVENT — Londoner Hotel Press Launch
Date: October 24th, 2022
Objective: Launch the METAVERTU, the world’s first Web3.0-enabled luxury smartphone.
Solutions & Our Role:
Full event planning and logistics coordination
Collaboration with Purple PR to invite top-tier media and KOLs
Celebrity-hosted conversation with VERTU CEO Gary Chan
Stage setup, presentations, flower wall, branded backdrop, and goody bags
Results:
100+ top-tier media and KOLs attended
30+ pieces of media coverage across Vogue, Harper’s Bazaar, Wonderland, and CNET
Exceptional brand exposure for the METAVERTU launch in the UK
SECOND EVENT — Harrods London Press Launch
Date: October 16th, 2025
Location: The Georgian at Harrods (and new Vertu boutique opened on 5th Floor Technology Section)
Objective: Showcase Agent Q, the AI-driven luxury smartphone, with VIP, media, and influencer engagement.
Our services included:
Coordinating and liaising with all relevant parties, including:
Venue: Harrods
Construction/installation team and Vertu UK partners
Event host, florists, and DJ
PR team responsible for media and influencer invitations
On-site event staff
Developing and managing the event plan, budget, schedule, material lists, as well as contracts and payments for all collaborators.
VIP and media/influencer management:
Inviting VIPs to an exclusive afternoon tea
Coordinating media and influencer attendance
Assisting the client with VIP and media/influencer reception on-site
Photography, videography, and content oversight:
Media and KOL invitations
Supervision of press release content and messaging
Full-cycle event planning, execution, and follow-up:
Three months of pre-event preparation
On-site event management
Three months post-event tracking and media coverage analysis
Event Highlights & Media Coverage:
VIP Afternoon Tea: Exclusive for 22 VIP guests, featuring Harrods’ finest delicacies and Moët & Chandon Champagne.
Media & Influencer Cocktail Reception Overview:
The event hosted 100 top-tier media representatives and influencers, covering the luxury, technology, fashion, and lifestyle sectors.
Key media included: GQ UK, HELLO!, CNET UK, Vogue Business, Daily Mail / Mail Online, Financial Times – Luxury Section, Tatler, Harrods Magazine, Luxury London, FACT Magazine, The Telegraph – Luxury Section, among others.
Key Attending Influencers Examples:
AK Panda (YouTube, 248K), Joshua Coppen (Instagram, 627K), Maya Williams (Instagram, 288K), Alistair Guy (Instagram, 57.6K), Emmy Brunner (Instagram, 0.35K), Fernanda Paula Andrade (Instagram, 151K), Shirin HP (Instagram, 1.6M), Victoria Valentine Brown (Instagram, 20K), Pouya Adham (Instagram, 157K), among others.
The evening provided premium exposure for Vertu’s product launch, ensuring maximum visibility among the UK market and high-net-worth global audiences.
High-quality content produced by the media and influencers significantly enhanced the brand’s global presence, generated attention for the new product, and successfully supported the launch of the Harrods Vertu boutique, reinforcing the brand’s luxury image.
SUMMARY
Through two high-profile London events, VERTU achieved:
Strong media and KOL coverage across top luxury, tech, and lifestyle publications
VIP engagement and influencer amplification
Market awareness of METAVERTU and Agent Q as next-generation AI luxury smartphones
Seamless event execution showcasing luxury, innovation, and exclusivity
VERTU — 引领奢华智能手机与 AI 创新
品牌介绍
VERTU 成立于 1998 年，是全球顶级奢华手机品牌，将尖端科技与精湛工艺完美融合。从 VERTU Signature（2002） 到与法拉利、阿斯顿·马丁及宾利的合作，VERTU 开创了蓝宝石屏幕、钛合金机身、宝石按键、陶瓷听筒、皮革外壳和尊享管家服务等行业首创。
回归英国本土，推出 METAVERTU 和 Agent Q，VERTU 在 Web3.0 智能手机与 AI 驱动技术领域继续引领潮流，吸引全球超高净值人群关注。
第一次活动 — 伦敦 Londoner Hotel 新闻发布会
时间: 2022 年 10 月 24 日
目标: 发布全球首款 Web3.0 奢华智能手机 METAVERTU
服务及执行内容:
全程活动策划与执行
联合 Purple PR 邀请顶级媒体及 KOL
名人主持与 VERTU CEO Gary Chan 舞台对谈
舞台搭建、展示屏、花墙、品牌背景墙及礼品袋
成果:
超过 100 位顶级媒体和 KOL 参与
30+ 篇媒体报道，包括 Vogue、Harper’s Bazaar、Wonderland、CNET
提升 METAVERTU 在英国市场的品牌曝光
第二次活动 — 伦敦 Harrods 新闻发布会
时间: 2025 年 10 月 16 日
地点: The Georgian at Harrods（以及 Harrods 五楼科技区新开 Vertu 专卖店）
目标: 展示 AI 奢华手机 Agent Q，吸引 VIP、媒体与 KOL
我们的服务内容包括：
协助客户与各方协调沟通，包括：
场地方 Harrods
搭建公司及 Vertu 英国合作伙伴
活动主持人、花艺师、DJ
媒体与博主邀请的公关团队
现场执行工作人员
制定并管理活动方案、预算、时间表、物料清单，以及涉及的所有合作方合同与付款流程。
VIP 与媒体/博主接待管理：
邀请 VIP 参加专属下午茶
邀请媒体与博主参与活动
协助客户在现场接待 VIP 与媒体/博主
摄影摄像及内容监督：
媒体与 KOL 邀请函
新闻稿方向与内容把控
全程活动策划、执行与跟进：
活动前三个月筹备
活动当天执行
活动后三个月效果跟踪与媒体覆盖分析
活动亮点 & 媒体曝光:
VIP 下午茶: 22 位 VIP 专享，提供 Harrods 顶级美食及 Moët & Chandon 香槟
媒体与博主鸡尾酒宴会概况：
活动邀请了 100 位顶级媒体及意见领袖，覆盖奢侈品、科技、时尚及生活方式领域。
主要媒体包括：英国GQ, HELLO!, CNET英国, Vogue商业版, 每日邮报, 金融时报–奢侈品版, Tatler英国贵族杂志, 哈罗德百货杂志, 奢侈伦敦杂志, FACT杂志, 电讯报–奢侈品版等。
重点到场博主示例：
AK Panda (YouTube, 248K 订阅), Joshua Coppen (Instagram, 627K 粉丝), Maya Williams (Instagram, 288K 粉丝), Alistair Guy (Instagram, 57.6K 粉丝), Emmy Brunner (Instagram, 0.35K 粉丝), Fernanda Paula Andrade (Instagram, 151K 粉丝), Shirin HP (Instagram, 1.6M 粉丝), Victoria Valentine Brown (Instagram, 20K 粉丝), Pouya Adham (Instagram, 157K 粉丝) 等。
此次晚宴为 Vertu 的新品发布提供了高端曝光机会，确保品牌在英国市场及全球高净值消费者群体中得到最大化关注。
大量媒体和 KOL的高质量内容产出，提升品牌全球影响力，让新品获得关注，也成功启动 Harrods Vertu新店，巩固品牌奢华形象。
总结
通过两场高规格伦敦活动，VERTU 成果包括：
顶级媒体与 KOL 广泛曝光
VIP 客户深度互动与影响力传播
METAVERTU 与 Agent Q 在英国市场的品牌知名度提升
完美呈现奢华、创新与独家体验