USBettas × Lady Tatiana Mountbatten & Baby Model Crawford Walker — Luxury Children’s Fashion Collaboration in London
A Cross-Border Elite Partnership: Premium Chinese Babywear Meets British Aristocratic Elegance
INTRODUCTION
USBettas is a luxury Chinese babywear brand, renowned for its high-quality, soft, and stylish knitwear for infants and toddlers. With a focus on premium materials and refined craftsmanship, USBettas crafts elegant yet comfortable pieces that appeal to discerning parents who value both comfort and heritage.
ABOUT LADY TATIANA MOUNTBATTEN
Lady Tatiana Mountbatten is a British aristocrat, professional equestrian, and psychotherapist in training. As a member of the Mountbatten family and second cousin once removed of King Charles III, she embodies both noble heritage and a modern, graceful presence.
ABOUT BABY MODEL CRAWFORD WALKER
Crawford Walker is a rising infant model based in London, known for his charming presence and joyful spirit in high-end children’s fashion shoots.
SHOOT LOCATION
The campaign was photographed in warm, cozy indoor spaces and elegant, UK aristocratic-style outdoor settings around London, blending family intimacy with royal grandeur.
BRIEF
USBettas designed three complete outfits — all for babywear — that highlight their signature craftsmanship and soft, premium fabrics. Two looks are cozy, indoor, and home-style wear, and one is outdoors, more formal and aristocratic. The goal: to showcase the brand’s luxury babywear in a context that reflects aristocratic heritage and family warmth.
OUR ROLE
Over a six-month strategic collaboration, Linkup China took on full-service coordination:
Negotiating with Lady Tatiana and her team on collaboration terms and likeness rights
Managing contracts, scheduling, logistics, and location scouting
Overseeing the shoot day — wardrobe prep, baby model care, scene coordination, and technical production
Directing styling and creative vision in line with USBettas’ luxury babywear ethos
Executing post-production and developing a content strategy to roll out photos and video for USBettas’ global marketing, including Chinese social media platforms like WeChat and Rednote
SOLUTIONS
Created three distinct babywear looks blending softness, luxury, and aristocratic inspiration.
Coordinated all participants — photographers, stylists, baby-care team, Lady Tatiana’s team — to ensure creative consistency and high production values.
Managed the shoot workflow, paying special attention to baby comfort, scheduling, and the technical needs of a kids’ fashion shoot.
Produced a comprehensive content strategy for post-shoot distribution across global and Chinese channels.
RESULTS
Delivered 5 high-quality editorial photos and a 2-minute behind-the-scenes video, crafted specifically for USBettas’ website, Weibo, Little Red Book, and other platforms.
Elevated USBettas’ brand image by aligning with British aristocracy, projecting an image of prestige, heritage, and refined babywear.
Enhanced brand resonance with high-end Chinese and international consumers interested in premium, heritage-inspired children’s fashion.
贝肽斯 × Tatiana Mountbatten女爵 & 婴童模特 Crawford Walker — 伦敦奢华婴童合作
跨境贵族联名：高端中国婴童品牌融合英国贵族优雅
品牌介绍
贝肽斯是一家高端中国婴童品牌，以柔软、高品质针织面料和精致工艺著称。该品牌专注于打造兼具舒适与优雅的婴幼儿服饰，深受注重品质与传统美学的父母喜爱。
关于 Tatiana Mountbatten 女爵
Tatiana Mountbatten 女爵 是英国贵族、职业马术运动员，同时也是一名心理治疗师学徒。作为著名的蒙巴顿家族成员、并与查尔斯三世国王是远亲，她完美诠释了传统贵族血统与现代优雅气质的结合。
关于婴童模特 Crawford Walker
Crawford Walker 是一名伦敦本地的婴童模特，拥有迷人的气质和自然亲和力，非常适合高端儿童时尚拍摄。
拍摄地点
本次拍摄选在 伦敦温馨的室内环境 和 具有英国贵族风格的户外建筑 中进行，营造家庭温暖与王室优雅交融的氛围。
项目简述
贝肽斯为此次合作设计了 三套婴童造型：两套为居家风格，另一套为户外风格，灵感源自贵族传统。拍摄涵盖照片与视频，展现品牌优雅质感与舒适细节。
我们的角色
在为期六个月的战略合作中，连接英伦 担任全方位协调方：
与 Tatiana 女爵及其团队商议合作内容、肖像使用权等条款
管理合同签署、拍摄日程、物流和场地勘察
全程监督拍摄日流程，保障婴童模特舒适、安全，并协调场景与技术执行
指导造型创意，使服装风格与贝肽斯品牌理念完美结合
拍摄后提供内容策略，为品牌官网和中国社交平台（如微信、小红书）准备照片和视频素材
解决方案
精心打造三套婴童服饰造型，将柔软、奢华与贵族灵感融为一体。
协调摄影师、造型师、婴童护理团队和 Tatiana 女爵团队，确保创意与品质高度统一。
注重拍摄当天的婴儿状态、时间安排和技术细节，确保拍摄顺利且高质量。
构建后期内容发布策略，为品牌全球和中国市场提供优质视觉素材。
成果
成功产出 5 张高品质时尚照片 和 1 条两分钟幕后视频，适用于贝肽斯官网、微博、小红书等平台。
与英国贵族形象联结，提升贝肽斯在高端婴童市场的品牌价值与身份认同。
强化品牌在中国及国际高端消费者群体中的吸引力，树立精致、 heritage-inspired（传承风格）的婴童时尚标杆。