Royal Ascot – Britain–China Raceday & Corporate Networking Lunch

INTRODUCTION

Ascot Racecourse in Berkshire is one of the most prestigious racecourses in the United Kingdom, internationally recognised for its world-class thoroughbred horse racing. As home to 13 of Britain’s 36 annual Group 1 races, Ascot attracts global audiences, high-net-worth visitors, and elite business communities every year.

BRIEF

Following the continued success of the annual Royal Ascot Festival, Ascot Racecourse introduced a new signature event in 2019 — the Ascot Britain–China Raceday and Corporate Networking Lunch.
The aim was to engage:

• Chinese corporations operating in the UK, and

• UK companies seeking to expand into the Chinese market,
  by creating a dedicated platform for cross-border business exchange and relationship building.

SOLUTIONS

Linkup China was honoured to serve as the strategic event partner for this significant launch.
We developed a tailor-made event strategy designed to:

• Attract high-value Chinese and British corporations

• Position the event as a premier networking platform for UK–China business engagement

• Facilitate meaningful business introductions between decision-makers from both markets

Our scope included targeted outreach, stakeholder communication, event positioning, and direct invitation management to ensure the inaugural raceday achieved maximum impact.

RESULTS

• Successfully increased awareness of the new Britain–China Raceday within the UK–China business community through targeted outreach and private-network communication

• Conducted 1:1 strategic meetings with selected corporations from both markets

• Provided full follow-up and sales support

• Successfully assisted Ascot Racecourse in selling 200 luncheon tickets, generating £37,200 in revenue

The project strengthened Ascot’s visibility within the growing UK–China corporate community and established the event as a valuable annual platform for cross-border business networking.

皇家赛马会 — 英中赛马日及商务交流午宴

项目背景

位于英国伯克郡的 Ascot 赛马会是英国最具声望的赛马场之一，以世界级纯种马赛事闻名全球。作为英国 36 场一级赛（Group 1）中 13 场比赛的主场地，Ascot 每年吸引来自全球的高净值人群及精英商业社群。

项目需求

基于每年皇家赛马会（Royal Ascot Festival）的持续成功，Ascot 赛马会自 2019 年起推出全新活动：
“英中赛马日及商务交流午宴（Britain–China Raceday & Networking Lunch）”
目标人群包括：

• 在英国运营的中国企业

• 希望进入或拓展中国市场的英国企业

通过打造一个高端商务平台，促进英中两国精英企业的深度交流与商务合作。

解决方案

作为本次活动的战略服务伙伴，连接英伦为皇家赛马会制定了量身定制的活动策略，内容包括：

• 精准锁定英中两国的目标企业

• 强化活动作为“英中商务交流高端平台”的定位

• 负责高层商务邀请、沟通与参与管理

• 促进双方决策者之间的深度商务对接

我们全程参与活动策划、邀约执行及企业沟通工作，确保首届活动高效落地。

项目成果

• 通过定向传播提升“英中赛马日”的活动认知度

• 与目标企业进行多轮 一对一商务洽谈

• 提供系统的销售跟进与客户管理

• 成功协助皇家赛马会售出 200 张商务午宴门票，总销售额达 £37,200

此次合作显著提升了皇家赛马会在英中商务社群中的影响力，并将该活动打造为未来年度英中商业交流的重要平台。