Taj Hotel London: Taj 51 Buckingham Gate – Luxury Hospitality Marketing for Chinese Market
INTRODUCTIONS
Once home to Lords and Ladies of the Royal Court, Taj 51 Buckingham Gate is a unique 5-star luxury hotel in London. Nestled in the heart of royal London, it offers a peaceful, private, and exclusive stay, combining heritage elegance with modern luxury.
BRIEFS
The client aimed to increase brand awareness and visibility among Chinese consumers through targeted marketing and PR activities in the Chinese market.
SOLUTIONS
Developed a tailor-made marketing and PR strategy targeting the Chinese audience.
Leveraged key Chinese fashion and lifestyle press to maximize media exposure.
Organized influencer events to generate authentic social media engagement.
RESULTS
Achieved 2 key press coverages during London Design Week, featured in top Chinese fashion titles including:
VOGUE.COM.CN (服饰与美容)
ELLECHINA.COM (世界时装之苑)
BAZAAR.COM.CN (时尚芭莎)
COSMOPOLITAN.COM.CN (时尚伊人)
MCCHINA.COM (嘉人 Marie Clair)
Hosted 1 exclusive event at the hotel’s flagship location on Regent Street, London, inviting 5 influential Chinese fashion bloggers. All influencers shared content recommending Taj 51 Buckingham Gate to their followers, reaching a combined social media audience of 5 million.
Generated approximately £22,500 in advertising value across web, social media, and event channels, enhancing brand visibility and engagement among Chinese consumers.
伦敦塔吉酒店：Taj 51 Buckingham Gate — 面向中国市场的奢华酒店营销活动
品牌介绍
Taj 51 Buckingham Gate 曾是英国皇室贵族的宅邸，是伦敦独一无二的五星级奢华酒店。坐落于皇家伦敦核心地段，酒店兼具宁静与私密性，完美融合历史优雅与现代奢华，提供独特尊贵的住宿体验。
项目需求
品牌希望通过 针对中国市场的营销与公关活动 提升知名度和品牌影响力。
解决方案
为中国市场量身定制 营销与公关策略。
利用中国主流时尚与生活方式媒体，最大化媒体曝光度。
策划影响力活动，邀请 KOL 与时尚博主进行社交媒体推荐，提升品牌口碑与关注度。
成果
在 伦敦设计周期间获得 2 次重点媒体报道，登载于中国顶级时尚媒体：
VOGUE.COM.CN（服饰与美容）
ELLECHINA.COM（世界时装之苑）
BAZAAR.COM.CN（时尚芭莎）
COSMOPOLITAN.COM.CN（时尚伊人）
MCCHINA.COM（嘉人 Marie Clair）
在伦敦旗舰店（Regent Street）举办 1 场专属活动，邀请 5 位中国时尚意见领袖 出席。博主们在社交媒体上推荐酒店，累计覆盖 500 万粉丝。
为品牌创造约 £22,500 的广告价值，涵盖网站、社交媒体及线下活动，显著提升品牌在中国市场的知名度与影响力。