Seedland Real Estate – SEED AWARDS at Oxford University
Global Student Innovation Competition by Seedland: Empowering Technology Ideas at Oxford
Brand Introduction
Seedland Real Estate Development Co., Ltd. is a leading real estate developer in China, founded in 2006 and headquartered in Guangzhou. Seedland focuses on integrated real estate development that combines smart living, technology, and cultural innovation.
The company is dedicated to creating high-quality and sustainable urban living through smart communities, data-driven services, and innovative ecosystem solutions.
Project / Event Brief
Seedland launched the SEED AWARDS, a global innovation competition held at Oxford University, inviting university students worldwide to propose creative technology solutions. The aim is to support entrepreneurial students by offering Seedland grants to the winners, helping turn their ideas into reality. This event also serves to bridge Seedland’s real estate brand with global academic innovation.
Our Role – Linkup China (Event Organizer)
As the event agency and full-service organizer, Linkup China oversaw the entire SEED AWARDS project, including:
Strategic Planning: Defining the competition structure, award criteria, and global outreach strategy for students.
Marketing & Promotion: Coordinating with Oxford University, student associations, and faculty to promote the SEED AWARDS and recruit global participants.
Selection & Judging: Facilitating proposal submission, evaluation, and feedback with Oxford academics and industry experts.
On-site Event Execution: Organizing the awards ceremony at Oxford, including venue logistics, presentation sessions, and networking.
Results & Impact
The SEED AWARDS at Oxford University attracted strong international student participation and academic support.
The event earned endorsement from Oxford professors and student leaders, enhancing its prestige.
Several winning teams received Seedland innovation grants, allowing them to further develop their tech proposals.
The initiative significantly boosted Seedland’s brand visibility among future talent and innovators, establishing Seedland as a developer that supports social innovation.
实地地产 — 牛津大学 SEED AWARDS 创新大赛
实地地产发起全球大学生科技创意赛：在牛津启迪未来
品牌介绍
实地地产集团有限公司 成立于 2006 年，总部位于广州，是中国领先的综合房地产开发商。 Seedland 专注 “智慧人居” 与科技生态的融合，以创新产品、智能社区和数据服务重塑现代城市生活。
项目 / 活动简介
实地地产在 牛津大学 举办名为 “SEED AWARDS” 的国际大学生科技创新大赛，面向全球大学生征集富有创意的科技方案。获奖学生将获得实地地产提供的 创新基金资助，协助其将创意落地。该项目不仅鼓励学生创业，也彰显 实地地产对社会创新与未来科技人才的支持。
我们的角色 – Linkup China（活动策划与执行方）
作为本次大赛的活动代理与主办方，Linkup China 全面负责 SEED AWARDS 的筹备与执行：
战略策划：制定大赛赛制、评选机制及选拔标准，并设计全球高校传播方案。
宣传推广：与牛津大学、学生组织和教授团队合作，推广大赛并召集全球学生报名。
评选流程：组织项目提交、审评流程，邀请牛津大学教授与行业专家担任评委。
现场执行：在牛津大学举办颁奖典礼、项目展示和交流环节，负责场地管理与来宾接待。
成果与影响
SEED AWARDS 在牛津大学 吸引了大量国际大学生参与，并得到学术界积极响应。
获得 牛津大学教授与学生领袖 的支持和认可，提升赛事权威性和影响力。
多支获奖学生团队拿到实地地产资助，能够推进其创新科技项目。
实地地产借此活动强化了在青年创新和社会责任方面的品牌形象，塑造其作为 “支持社会创新的地产开发者” 的公众认知。