Sansanyang Cashmere × Lady Amelia Windsor — Fashion Collaboration in London
A Cross-Border Luxury Partnership Linking Chinese Cashmere Quality with British Aristocratic Style
INTRODUCTION
Sansanyang is a premium Chinese cashmere brand dedicated to simplicity, comfort, and sustainability. Combining the finest cashmere fibers with minimalist design and natural elegance, Sansanyang delivers luxurious knitwear that speaks to both quality-conscious and style-aware consumers.
ABOUT LADY AMELIA WINDSOR
Lady Amelia Windsor is a British royal and fashion model. Known for her refined style, commitment to sustainability, and eco-conscious fashion choices, she brings both aristocratic heritage and modern sensibility to this collaboration.
SHOOT LOCATION
The campaign was filmed in a baroque-style vintage building in London, evoking classic architecture and timeless elegance.
BRIEF
Sansanyang crafted three total-look outfits for Lady Amelia Windsor, integrating heritage cashmere craftsmanship with her noble, refined style. The collaboration included a photo and video shoot in the elegant London location, emphasizing both the warmth and sophistication of cashmere.
OUR ROLE
Over a six-month strategic collaboration, Linkup China acted as the full-service coordinator: negotiating with Lady Amelia and her team, managing contract and likeness rights, handling logistics, scouting locations, overseeing on-site production, styling, scheduling, and post-production. We ensured seamless workflow, brand protection, and high-quality deliverables.
SOLUTIONS
Curated three distinct cashmere looks aligning with Lady Amelia’s aristocratic but modern aesthetic.
Coordinated all parties — photographers, videographers, stylists, building management, and Lady Amelia’s team — to align on creative vision.
Managed the shoot day: wardrobe prep, scheduling, scene direction, and technical execution.
Developed content strategy post-shoot to tailor photos and video for Sansanyang’s global marketing and Chinese social media channels.
RESULTS
Delivered six high-quality editorial-style photos and one minute-long behind-the-scenes video, ready for Sansanyang’s website, Weibo, Little Red Book, and other platforms.
Strengthened Sansanyang’s brand image by associating with British aristocracy and sustainable luxury, elevating its reputation among high-end consumers in China, the UK, and globally.
三只小山羊 × Lady Amelia Windsor — 伦敦经典建筑时尚拍摄
跨境奢华合作：将中国羊绒品质与英国贵族优雅相融合
品牌介绍
三只小山羊（sansanyang） 是一家专注于高端羊绒的中国品牌，以极简设计、舒适触感和可持续理念著称。品牌将顶级羊绒纤维与自然优雅风格结合，打造出奢华但不过度张扬的针织单品。
关于 Lady Amelia Windsor
Lady Amelia Windsor 是英国皇室成员，同时也是时尚模特。她以优雅风格和可持续时尚理念闻名，将贵族血统与现代审美融为一体。
拍摄地点
本次合作选址为 伦敦一幢具有巴洛克风格的复古建筑，彰显经典建筑美学与历史品味。
项目简述
三只小山羊为 Lady Amelia Windsor 设计了 三套全套羊绒造型，将经典羊绒工艺与贵族优雅完美融合。合作内容包括在伦敦建筑中的照片和视频拍摄，突出羊绒的温暖质感与优雅气质。
我们的角色
在为期六个月的战略合作中，连接英伦 担任全方位协调方：从与 Lady Amelia 及其团队谈判、合同与肖像权管理，到场地勘察、拍摄统筹、造型与日程安排、后期制作和内容交付，保障项目高品质专业执行。
解决方案
精心策划三套羊绒造型，既符合 Lady Amelia 的贵族风格，又体现三只小山羊自然简洁美学。
协调摄影师、摄像师、造型师、建筑方和 Lady Amelia 团队，确保创意和执行统一。
拍摄当天全面管理服装、场景、时间及技术细节，保证流程顺畅。
后期提供内容策略，帮助三只小山羊在品牌官网、中国社交平台（如微信、小红书）等渠道进行全球传播。
成果
成功产出 6 张高品质时尚照片 及 1 条一分钟幕后花絮视频，用于品牌官网、社交媒体和营销活动。
通过贵族时尚形象与可持续羊绒品牌的融合，提升三只小山羊在英国、中国及全球市场的品牌声誉。