R&F Properties – One Thames City Luxury Launch Event

INTRODUCTION

R&F Properties, founded in 1994, is one of China’s largest and most influential real estate developers. The company integrates property design, development, engineering, sales, management, and real estate services, establishing a strong international footprint.
Its flagship London project, One Thames City, is a landmark luxury development featuring premium residences, upscale retail, and curated dining, forming an exclusive new riverside district in Central London.

BRIEFS

The objective was to increase brand awareness and improve sales performance among high-net-worth property investors—both Chinese and non-Chinese—based in the UK.

SOLUTIONS

Linkup China created a bespoke luxury event strategy for the official launch of One Thames City, ensuring the project’s positioning matched the expectations of affluent global investors.

RESULTS

To highlight the riverside identity of One Thames City, we selected a venue equally iconic and close to the River Thames—Tate Modern, one of the world’s most renowned museums of modern and contemporary art.

Key achievements:

• Hosted an exclusive black-tie private dinner at Tate Modern to officially unveil One Thames City to the UK market for the first time.

• The event generated a strong “WOW” effect across London’s luxury property sector, elevating the project’s profile significantly.

• Attracted 40 high-net-worth investors, both Chinese and non-Chinese, representing a combined net worth of approximately £200 million.

• Successfully strengthened R&F Properties’ reputation in the UK as a major player in luxury real estate.

富力地产：One Thames City 伦敦豪宅项目发布活动

品牌介绍

富力地产（R&F Properties） 成立于 1994 年，是中国规模最大、综合实力最强的房地产开发商之一，业务涵盖 设计、开发、工程管理、销售、物业管理及房地产服务。
其位于伦敦的旗舰项目 One Thames City 是全新的高端河景社区，包含 奢华住宅、精品零售与高端餐饮，成为伦敦中心备受瞩目的高端地标。

项目需求

目标是在英国本地的 高净值人群（包括华人及非华人投资者）中，提升 品牌知名度 并带动 高端住宅销售。

解决方案

连接英伦为 One Thames City 的官方发布会制定了 高端定制化活动策略，确保活动定位与项目奢华定位一致，吸引全球富裕投资客的关注。

成果

为了呼应 One Thames City 的 泰晤士河滨奢华 属性，我们选择了同样位于泰晤士河畔的世界级地标 伦敦泰特现代美术馆（Tate Modern） 作为发布场地。

活动亮点包括：

• 在 Tate Modern 举办 私人黑领结晚宴（Black-Tie Dinner），首次向英国高端市场正式发布 One Thames City。

• 活动在伦敦房产界引起巨大反响，为项目创造显著的 “WOW 效应”。

• 共吸引 40 位高净值投资者 出席，包括华人及非华人，总净资产约 2 亿英镑。

• 显著提升富力地产在英国市场的品牌影响力，强化其在伦敦奢侈住宅市场的地位。