Ralph & Russo – Luxury Fashion Engagement for the Chinese Community in the UK

INTRODUCTION

Founded in London in 2010, Ralph & Russo is a globally renowned luxury fashion house celebrated for its contemporary yet timeless designs, refined glamour, and elevated femininity. With craftsmanship at its core, the brand embodies sophisticated elegance and the art of female allure, attracting discerning clients worldwide.

BRIEFS

Ralph & Russo aimed to increase brand awareness and boost sales among the Chinese community in the UK, particularly high-net-worth shoppers and luxury fashion consumers.

SOLUTIONS

Linkup China developed a tailor-made luxury event strategy designed specifically to engage Chinese luxury shoppers and enhance their brand connection through an intimate, exclusive experience.

RESULTS

• Hosted an exclusive private shopping event at Ralph & Russo’s private Mayfair townhouse.

• The boutique was reserved for two hours exclusively for 10 invited Chinese luxury consumers.

• A curated mini catwalk show showcased Ralph & Russo’s latest collection, presented by professional models in an intimate setting.

• Guests enjoyed an elegant traditional English afternoon tea, enhancing the overall luxury shopping experience.

• The event generated immediate new sales totalling £10,000, demonstrating strong purchasing interest and successful engagement.

Ralph & Russo – 面向英国华人社区的奢侈品时尚私享活动

品牌介绍

Ralph & Russo 于 2010 年创立于伦敦，是享誉国际的顶级奢侈品牌，以 现代设计、永恒优雅与精致女性魅力 闻名全球。品牌核心强调手工工艺、精致魅力以及女性独特吸引力，在全球高端消费群体中备受推崇。

项目需求

品牌希望在 英国华人社区（尤其是高净值女性消费者） 中提升品牌知名度，并在当地推动销售增长。

解决方案

连接英伦为品牌量身打造了 专属奢侈品活动策划方案，以私密、沉浸式的方式提升华人消费者对品牌的好感度与购买意愿。

成果

• 在品牌位于伦敦梅费尔（Mayfair）的私家联排别墅举办 独家私享购物活动。

• 活动期间，场地封闭两小时，仅接待 10 位受邀华人高端时尚消费者。

• 为营造极致奢华体验，我们安排了 迷你时装秀（Mini Catwalk），由专业模特现场展示 Ralph & Russo 最新系列。

• 客人同时享用 英式下午茶，在轻松优雅的氛围中体验专属购物服务。

• 活动当场创造了 £10,000 的即时销售额，显著提升品牌影响力与购买转化。