Herb Live (PIER N°5) × Lady Alice Manners — Fashion Collaboration at Belvoir Castle in the UK
A Cross-Border Partnership Connecting Chinese Botanical Fashion with British Aristocratic Elegance
INTRODUCTION
Herb Live — also known as PIER N°5 — is a contemporary Chinese botanical-inspired fashion brand. With a focus on natural materials, minimal design, and purity of aesthetics, the brand brings together comfort, sophistication, and a modern interpretation of natural beauty.
ABOUT LADY ALICE MANNERS
Lady Alice Manners is a well-known British aristocratic figure, fashion muse, model, and columnist from the prestigious Manners family. Recognised for her timeless elegance and unique sense of style, she has built strong influence across fashion and lifestyle circles in the UK.
ABOUT BELVOIR CASTLE
The campaign was shot at the iconic Belvoir Castle in Leicestershire, the historic ancestral home of the Duke of Rutland. Overlooking the Vale of Belvoir, the castle dates back to the Norman era, with its current neo-Gothic structure built in the 19th century. It is one of Britain’s most recognisable noble estates and a symbol of aristocratic heritage.
BRIEF
Herb Live created three complete total-look outfits for Lady Alice Manners, integrating botanical aesthetics with British aristocratic style.
The collaboration included photo and video production within Belvoir Castle.
Linkup China acted as the key coordinator, managing all communication, schedule planning, pricing negotiation, size/measurements, logistics, and on-site execution.
SOLUTIONS
Linkup China curated three complete looks, ensuring a seamless balance between Lady Alice Manners’ personal style and Herb Live’s natural, botanical design philosophy.
We coordinated all stakeholders, including photographers, videographers, stylists, Belvoir Castle management, and Lady Alice’s team, to ensure every element was aligned.
On the day of the shoot, we oversaw all aspects of production, from wardrobe preparation and scheduling to scene coordination and technical requirements. Following the shoot, we delivered strategic content planning to optimize Herb Live’s global marketing initiatives and social media distribution, ensuring maximum impact and brand visibility.
RESULTS
The collaboration’s photos and videos featuring Lady Alice Manners were showcased on Herb Live’s social media platforms and incorporated into the brand’s website and marketing campaigns, enhancing international visibility and reinforcing Herb Live’s luxury lifestyle positioning.
The collaboration successfully builds a bridge between a Chinese botanical fashion brand and the British aristocratic circle, elevating Herb Live’s reputation among high-end consumers in the UK, China, and the global Chinese community.
草本初色 × Alice Manners 女爵 — 英国贝尔沃尔城堡合作项目
跨越中英的草本时尚与英伦贵族美学的完美融合
项目简介
草本初色是一个以“天然、纯净、草本美学”为核心理念的中国服装品牌。品牌强调天然面料、极简剪裁与现代优雅，致力于用纯粹自然的设计诠释高品质生活方式。
Alice Manners 女爵介绍
Alice Manners 女爵来自英国声望极高的 Rutland 公爵家族，是英国知名名媛、时尚达人、模特与专栏作家。她以高贵优雅的气质和对时尚的敏锐度，在英伦时尚圈拥有广泛影响力。
拍摄地点：贝尔沃尔城堡（Belvoir Castle）
本次合作拍摄于英国著名的 贝尔沃尔城堡（Belvoir Castle）。该城堡位于莱斯特郡高地，俯瞰 Belvoir 山谷，是 Rutland 公爵家族的祖传府邸，历史可追溯至诺曼时期。现存建筑多为 19 世纪哥特复兴风格，是英国贵族文化和建筑美学的重要象征。
合作内容
草本初色为 Alice Manners 女爵打造 三套造型，体现草本美学与英伦贵族气质的结合。
拍摄内容包括 时尚大片摄影 + 视频内容制作。
连接英伦全程作为核心执行者，负责所有合作沟通、报价和费用谈判、尺码确认、拍摄日程安排、现场执行与协调。
我们的解决方案
连接英伦精心筛选三套完整造型，确保既符合 Alice Manners 女爵本人的时尚风格，也契合 Herb Live 自然、植物美学的设计理念。
我们协调了所有相关方，包括摄影师、摄像师、造型师、贝尔沃城堡管理团队以及 Alice Manners 女爵 的团队，确保各环节高度契合。拍摄当天，我们全程监督执行，从服装准备、拍摄日程安排，到场景协调及技术需求，力求每个细节精准无误。
拍摄结束后，我们提供战略性内容规划，支持草本初色 的全球市场推广及社交媒体发布，最大化品牌影响力和国际曝光度。
合作成果
本次合作中，Alice Manners 女爵的照片与视频被 草本初色 发布在品牌社交媒体平台，并应用于品牌官网及营销活动中，提升了国际曝光度，同时巩固了 草本初色的奢华生活方式品牌定位。
此次跨境合作成功搭建了中国草本时尚品牌与英国贵族圈层的桥梁，提升了 草本初色在英国、中国及全球华人高端消费者中的品牌声誉。