Herb Live (PIER Nยฐ5) ร— Lady Alice Manners โ€” Fashion Collaboration at Belvoir Castle in the UK

A Cross-Border Partnership Connecting Chinese Botanical Fashion with British Aristocratic Elegance

INTRODUCTION

Herb Live โ€” also known as PIER Nยฐ5 โ€” is a contemporary Chinese botanical-inspired fashion brand. With a focus on natural materials, minimal design, and purity of aesthetics, the brand brings together comfort, sophistication, and a modern interpretation of natural beauty.

ABOUT LADY ALICE MANNERS

Lady Alice Manners is a well-known British aristocratic figure, fashion muse, model, and columnist from the prestigious Manners family. Recognised for her timeless elegance and unique sense of style, she has built strong influence across fashion and lifestyle circles in the UK.

ABOUT BELVOIR CASTLE

The campaign was shot at the iconic Belvoir Castle in Leicestershire, the historic ancestral home of the Duke of Rutland. Overlooking the Vale of Belvoir, the castle dates back to the Norman era, with its current neo-Gothic structure built in the 19th century. It is one of Britainโ€™s most recognisable noble estates and a symbol of aristocratic heritage.

BRIEF

  • Herb Live created three complete total-look outfits for Lady Alice Manners, integrating botanical aesthetics with British aristocratic style.

  • The collaboration included photo and video production within Belvoir Castle.

  • Linkup China acted as the key coordinator, managing all communication, schedule planning, pricing negotiation, size/measurements, logistics, and on-site execution.

SOLUTIONS

  • Linkup China curated three complete looks, ensuring a seamless balance between Lady Alice Mannersโ€™ personal style and Herb Liveโ€™s natural, botanical design philosophy.

  • We coordinated all stakeholders, including photographers, videographers, stylists, Belvoir Castle management, and Lady Aliceโ€™s team, to ensure every element was aligned.

  • On the day of the shoot, we oversaw all aspects of production, from wardrobe preparation and scheduling to scene coordination and technical requirements. Following the shoot, we delivered strategic content planning to optimize Herb Liveโ€™s global marketing initiatives and social media distribution, ensuring maximum impact and brand visibility.

RESULTS

  • The collaborationโ€™s photos and videos featuring Lady Alice Manners were showcased on Herb Liveโ€™s social media platforms and incorporated into the brandโ€™s website and marketing campaigns, enhancing international visibility and reinforcing Herb Liveโ€™s luxury lifestyle positioning.

  • The collaboration successfully builds a bridge between a Chinese botanical fashion brand and the British aristocratic circle, elevating Herb Liveโ€™s reputation among high-end consumers in the UK, China, and the global Chinese community.

่‰ๆœฌๅˆ่‰ฒ ร— Alice Manners ๅฅณ็ˆต โ€” ่‹ฑๅ›ฝ่ดๅฐ”ๆฒƒๅฐ”ๅŸŽๅ กๅˆไฝœ้กน็›ฎ

่ทจ่ถŠไธญ่‹ฑ็š„่‰ๆœฌๆ—ถๅฐšไธŽ่‹ฑไผฆ่ดตๆ—็พŽๅญฆ็š„ๅฎŒ็พŽ่žๅˆ

้กน็›ฎ็ฎ€ไป‹

่‰ๆœฌๅˆ่‰ฒๆ˜ฏไธ€ไธชไปฅโ€œๅคฉ็„ถใ€็บฏๅ‡€ใ€่‰ๆœฌ็พŽๅญฆโ€ไธบๆ ธๅฟƒ็†ๅฟต็š„ไธญๅ›ฝๆœ่ฃ…ๅ“็‰Œใ€‚ๅ“็‰Œๅผบ่ฐƒๅคฉ็„ถ้ขๆ–™ใ€ๆž็ฎ€ๅ‰ช่ฃไธŽ็Žฐไปฃไผ˜้›…๏ผŒ่‡ดๅŠ›ไบŽ็”จ็บฏ็ฒน่‡ช็„ถ็š„่ฎพ่ฎก่ฏ ้‡Š้ซ˜ๅ“่ดจ็”Ÿๆดปๆ–นๅผใ€‚

Alice Manners ๅฅณ็ˆตไป‹็ป

Alice Manners ๅฅณ็ˆตๆฅ่‡ช่‹ฑๅ›ฝๅฃฐๆœ›ๆž้ซ˜็š„ Rutland ๅ…ฌ็ˆตๅฎถๆ—๏ผŒๆ˜ฏ่‹ฑๅ›ฝ็Ÿฅๅๅๅช›ใ€ๆ—ถๅฐš่พพไบบใ€ๆจก็‰นไธŽไธ“ๆ ไฝœๅฎถใ€‚ๅฅนไปฅ้ซ˜่ดตไผ˜้›…็š„ๆฐ”่ดจๅ’Œๅฏนๆ—ถๅฐš็š„ๆ•้”ๅบฆ๏ผŒๅœจ่‹ฑไผฆๆ—ถๅฐšๅœˆๆ‹ฅๆœ‰ๅนฟๆณ›ๅฝฑๅ“ๅŠ›ใ€‚

ๆ‹ๆ‘„ๅœฐ็‚น๏ผš่ดๅฐ”ๆฒƒๅฐ”ๅŸŽๅ ก๏ผˆBelvoir Castle๏ผ‰

ๆœฌๆฌกๅˆไฝœๆ‹ๆ‘„ไบŽ่‹ฑๅ›ฝ่‘—ๅ็š„ ่ดๅฐ”ๆฒƒๅฐ”ๅŸŽๅ ก๏ผˆBelvoir Castle๏ผ‰ใ€‚่ฏฅๅŸŽๅ กไฝไบŽ่Žฑๆ–ฏ็‰น้ƒก้ซ˜ๅœฐ๏ผŒไฟฏ็žฐ Belvoir ๅฑฑ่ฐท๏ผŒๆ˜ฏ Rutland ๅ…ฌ็ˆตๅฎถๆ—็š„็ฅ–ไผ ๅบœ้‚ธ๏ผŒๅކๅฒๅฏ่ฟฝๆบฏ่‡ณ่ฏบๆ›ผๆ—ถๆœŸใ€‚็Žฐๅญ˜ๅปบ็ญ‘ๅคšไธบ 19 ไธ–็บชๅ“ฅ็‰นๅคๅ…ด้ฃŽๆ ผ๏ผŒๆ˜ฏ่‹ฑๅ›ฝ่ดตๆ—ๆ–‡ๅŒ–ๅ’Œๅปบ็ญ‘็พŽๅญฆ็š„้‡่ฆ่ฑกๅพใ€‚

ๅˆไฝœๅ†…ๅฎน

  • ่‰ๆœฌๅˆ่‰ฒไธบ Alice Manners ๅฅณ็ˆตๆ‰“้€  ไธ‰ๅฅ—้€ ๅž‹๏ผŒไฝ“็Žฐ่‰ๆœฌ็พŽๅญฆไธŽ่‹ฑไผฆ่ดตๆ—ๆฐ”่ดจ็š„็ป“ๅˆใ€‚

  • ๆ‹ๆ‘„ๅ†…ๅฎนๅŒ…ๆ‹ฌ ๆ—ถๅฐšๅคง็‰‡ๆ‘„ๅฝฑ + ่ง†้ข‘ๅ†…ๅฎนๅˆถไฝœใ€‚

  • ่ฟžๆŽฅ่‹ฑไผฆๅ…จ็จ‹ไฝœไธบๆ ธๅฟƒๆ‰ง่กŒ่€…๏ผŒ่ดŸ่ดฃๆ‰€ๆœ‰ๅˆไฝœๆฒŸ้€šใ€ๆŠฅไปทๅ’Œ่ดน็”จ่ฐˆๅˆคใ€ๅฐบ็ ็กฎ่ฎคใ€ๆ‹ๆ‘„ๆ—ฅ็จ‹ๅฎ‰ๆŽ’ใ€็Žฐๅœบๆ‰ง่กŒไธŽๅ่ฐƒใ€‚

ๆˆ‘ไปฌ็š„่งฃๅ†ณๆ–นๆกˆ

  • ่ฟžๆŽฅ่‹ฑไผฆ็ฒพๅฟƒ็ญ›้€‰ไธ‰ๅฅ—ๅฎŒๆ•ด้€ ๅž‹๏ผŒ็กฎไฟๆ—ข็ฌฆๅˆ Alice Manners ๅฅณ็ˆตๆœฌไบบ็š„ๆ—ถๅฐš้ฃŽๆ ผ๏ผŒไนŸๅฅ‘ๅˆ Herb Live ่‡ช็„ถใ€ๆค็‰ฉ็พŽๅญฆ็š„่ฎพ่ฎก็†ๅฟตใ€‚

  • ๆˆ‘ไปฌๅ่ฐƒไบ†ๆ‰€ๆœ‰็›ธๅ…ณๆ–น๏ผŒๅŒ…ๆ‹ฌๆ‘„ๅฝฑๅธˆใ€ๆ‘„ๅƒๅธˆใ€้€ ๅž‹ๅธˆใ€่ดๅฐ”ๆฒƒๅŸŽๅ ก็ฎก็†ๅ›ข้˜ŸไปฅๅŠ Alice Manners ๅฅณ็ˆต ็š„ๅ›ข้˜Ÿ๏ผŒ็กฎไฟๅ„็Žฏ่Š‚้ซ˜ๅบฆๅฅ‘ๅˆใ€‚ๆ‹ๆ‘„ๅฝ“ๅคฉ๏ผŒๆˆ‘ไปฌๅ…จ็จ‹็›‘็ฃๆ‰ง่กŒ๏ผŒไปŽๆœ่ฃ…ๅ‡†ๅค‡ใ€ๆ‹ๆ‘„ๆ—ฅ็จ‹ๅฎ‰ๆŽ’๏ผŒๅˆฐๅœบๆ™ฏๅ่ฐƒๅŠๆŠ€ๆœฏ้œ€ๆฑ‚๏ผŒๅŠ›ๆฑ‚ๆฏไธช็ป†่Š‚็ฒพๅ‡†ๆ— ่ฏฏใ€‚

  • ๆ‹ๆ‘„็ป“ๆŸๅŽ๏ผŒๆˆ‘ไปฌๆไพ›ๆˆ˜็•ฅๆ€งๅ†…ๅฎน่ง„ๅˆ’๏ผŒๆ”ฏๆŒ่‰ๆœฌๅˆ่‰ฒ ็š„ๅ…จ็ƒๅธ‚ๅœบๆŽจๅนฟๅŠ็คพไบคๅช’ไฝ“ๅ‘ๅธƒ๏ผŒๆœ€ๅคงๅŒ–ๅ“็‰Œๅฝฑๅ“ๅŠ›ๅ’Œๅ›ฝ้™…ๆ›ๅ…‰ๅบฆใ€‚

ๅˆไฝœๆˆๆžœ

  • ๆœฌๆฌกๅˆไฝœไธญ๏ผŒAlice Manners ๅฅณ็ˆต็š„็…ง็‰‡ไธŽ่ง†้ข‘่ขซ ่‰ๆœฌๅˆ่‰ฒ ๅ‘ๅธƒๅœจๅ“็‰Œ็คพไบคๅช’ไฝ“ๅนณๅฐ๏ผŒๅนถๅบ”็”จไบŽๅ“็‰Œๅฎ˜็ฝ‘ๅŠ่ฅ้”€ๆดปๅŠจไธญ๏ผŒๆๅ‡ไบ†ๅ›ฝ้™…ๆ›ๅ…‰ๅบฆ๏ผŒๅŒๆ—ถๅทฉๅ›บไบ† ่‰ๆœฌๅˆ่‰ฒ็š„ๅฅขๅŽ็”Ÿๆดปๆ–นๅผๅ“็‰Œๅฎšไฝใ€‚

  • ๆญคๆฌก่ทจๅขƒๅˆไฝœๆˆๅŠŸๆญๅปบไบ†ไธญๅ›ฝ่‰ๆœฌๆ—ถๅฐšๅ“็‰ŒไธŽ่‹ฑๅ›ฝ่ดตๆ—ๅœˆๅฑ‚็š„ๆกฅๆข๏ผŒๆๅ‡ไบ† ่‰ๆœฌๅˆ่‰ฒๅœจ่‹ฑๅ›ฝใ€ไธญๅ›ฝๅŠๅ…จ็ƒๅŽไบบ้ซ˜็ซฏๆถˆ่ดน่€…ไธญ็š„ๅ“็‰Œๅฃฐ่ช‰ใ€‚