Peacebird Women – UK Photoshoot & Chinese Social Media Campaign

INTRODUCTION

Peacebird Fashion International Co., Limited draws inspiration from the dove, symbolizing “peace and love.” Founded with a mission to “let everyone enjoy the fun of fashion,” Peacebird combines creativity, innovation, and high-quality materials to deliver unique and stylish designs accessible to a wide audience.

BRIEFS

The renowned Chinese fashion brand Peacebird planned a professional photoshoot in the UK to increase brand recognition in London and the broader UK market, while simultaneously leveraging the visuals for social media campaigns in China to influence Chinese consumers and drive e-commerce engagement.

SOLUTIONS

• Creative Concept & Narrative: Linkup China Ltd. developed a compelling storytelling approach for fashion photography and branded content that resonates with audiences in both the UK and China.

• Full-Service Production: From location scouting in London to coordinating makeup artists, stylists, hairdressers, photographers, videographers, and models, Linkup China ensured a seamless production process.

• Expert Team Selection: Focused on authenticity, efficiency, and creativity, the team produced content that effectively highlights Peacebird’s unique menswear and streetwear styles.

• Three Core Rules:

  1. Tell true stories using real people.

  2. Choose the best team for the specific story.

  3. Maintain openness and honesty throughout the production.

RESULTS

• Model Recruitment: 10 models were selected to showcase the brand’s collection.

• Content Output: Over 1,000 images were produced, with 50 final shots edited for the client.

• Social Media Impact: Photos were published on all Peacebird social media platforms in China, including the e-commerce app DEWU, boosting engagement and sales.

• Influencer Amplification: Several Instagram influencers shared the images, tagging Peacebird, extending brand reach and visibility across China’s digital platforms.

太平鸟女装 – 英国拍摄项目及中国社交媒体推广

品牌介绍

太平鸟时尚国际有限公司 以和平鸽为灵感，象征 “和平与爱”。品牌秉承 “让每个人都享受时尚的乐趣” 的使命，结合创意、创新和高品质材料，为大众带来 独特时尚的男装与街头风格设计。

项目需求

中国知名时尚品牌太平鸟女装计划在 英国伦敦进行专业拍摄，提升在英国市场的品牌认知度，同时将拍摄内容用于中国社交媒体宣传，吸引中国消费者并推动电商平台销量。

解决方案

• 创意概念与叙事: 连接英伦 打造引人入胜的时尚摄影与品牌内容，确保内容在中英两地都能产生共鸣。

• 全程制作服务: 包括伦敦拍摄地选择、化妆师、造型师、发型师、摄影师、摄像师及模特统筹安排，保证拍摄流程顺利。

• 专业团队: 以真实性、高效率和创意为核心，呈现 太平鸟女装独特的男装和街头风格。

• 三大拍摄原则:

  1. 使用真实人物讲述真实故事。

  2. 挑选最适合故事类型的团队。

  3. 保持开放与诚实的沟通。

成果

• 模特招募: 成功挑选 10 位模特展示品牌系列。

• 内容产出: 拍摄超过 1,000 张照片，客户最终选择 50 张进行精修。

• 社交媒体传播: 照片发布在太平鸟女装 在中国的各大社交媒体平台，包括电商平台“得物”，提升互动和销量。

• 网红推广: 多位 Instagram 网红分享图片并标注品牌，进一步扩大品牌在中国市场的影响力。