Peacebird Men x The Beatles — Iconic Fashion Campaign in London

INTRODUCTION

Peacebird Fashion International Co., Limited is a leading Chinese fashion brand inspired by the dove, symbolizing peace and love. Known for creativity and innovation, Peacebird blends exquisite materials, unique designs, and accessible luxury to deliver stylish collections worldwide.

BRIEF

The renowned Chinese fashion brand Peacebird Men collaborated with The Beatles for their latest fashion collection. The goal was to create a high-quality commercial campaign in London, covering both photoshoots and videos to showcase the collection. Linkup China managed the entire production process, including content development, scriptwriting, crew recruitment, planning, and model casting.

SOLUTIONS

Two-Day Shoot: Captured the Beatles-inspired collection and an outdoor sports collection.
Full Production Management: Linkup China handled equipment rental, team transportation, coordination with photographers, videographers, stylists, makeup artists, and models.
Client Communication: Maintained direct communication with Peacebird throughout the shoot, ensuring seamless execution and optimal campaign results.

RESULTS

Extensive Brand Exposure: All photos and videos were deployed across 1,600 offline stores, e-commerce platforms, websites, and social media channels in Mainland China.
High Engagement: The campaign visually highlighted Peacebird’s unique design aesthetics, elevating the brand presence both online and offline.
SEO & Marketing Impact: Strengthened Peacebird Men’s visibility in Chinese fashion search queries and increased digital engagement for the Beatles collection.

Credit List

Day 1 — Peacebird x Beatles Photoshoot
Photographer: James Robjant @jamesrobjant
1st AC: Heather Lawrence @heatherlawrence_

Day 1 Video
Director: YH Fong @yh.fong
DOP: Rob Jarvis @robjarvisdop
Editor: Charlie Doran @coolhandloop
Colourist: Nathaniel Skeels @nathanielskeels
Music: Harry Westcott & Dermot Fowler @dermotfowler
Models: Dermot Fowler, Harry Westcott, Huang @siyuanhuang0521, Axel Wuestenberghs

Day 2 — Peacebird Eastbourne Photoshoot & Video
Photographer: James Robjant @jamesrobjant
Director: YH Fong @yh.fong
Drone Operator: Dan Marshm @mandarsh
Models: Huang, Max Jackson @jaxmackson

Production Management:
Yuri Ou @linkupchina, Tiffany Wei @tiffany_wei_8822, Jackson Sheng @jksheng_, Imara Millenia Putri @imaraputrii

太平鸟男装 x The Beatles — 伦敦标志性时尚拍摄

品牌介绍

太平鸟时尚国际有限公司以和平鸽为灵感，象征和平与爱。品牌以创新和创意著称，融合优质面料、独特设计与可及奢华，为全球消费者带来时尚系列。

项目需求

中国知名男装品牌太平鸟男装与 The Beatles 合作推出全新时尚系列。计划在伦敦拍摄高质量广告照片和视频，展示该系列独特设计。连接英伦全程负责内容策划、脚本撰写、团队招募、拍摄筹划及模特选角。

解决方案

两天拍摄：完成 Beatles 系列及户外运动系列拍摄。
全程制作管理：负责设备租赁、团队交通、摄影/摄像团队协调、造型师和化妆师安排及模特管理。
客户沟通：拍摄过程中与太平鸟男装保持直接沟通，确保广告拍摄顺利进行并达到最佳效果。

成果

全渠道品牌曝光：所有照片和视频应用于 1600家线下门店、电商平台、官方网站及社交媒体。
品牌影响力提升：视觉呈现太平鸟男装独特设计美学，提升线上线下品牌形象。
SEO与营销效果：增强太平鸟男装在中国时尚搜索及社交媒体上的可见度，扩大 Beatles 系列宣传效果。

制作团队名单

第1天 — 太平鸟男装 x Beatles 拍照
摄影：James Robjant @jamesrobjant
一助理摄影师：Heather Lawrence @heatherlawrence_

第1天视频
导演：YH Fong @yh.fong
摄影指导：Rob Jarvis @robjarvisdop
剪辑：Charlie Doran @coolhandloop
调色：Nathaniel Skeels @nathanielskeels
音乐：Harry Westcott & Dermot Fowler
模特：Dermot Fowler, Harry Westcott, Huang @siyuanhuang0521, Axel Wuestenberghs

第2天 — 太平鸟男装 x Eastbourne 拍照 & 视频
摄影：James Robjant @jamesrobjant
导演：YH Fong @yh.fong
无人机操作：Dan Marshm @mandarsh
模特：Huang, Max Jackson @jaxmackson

制作管理团队
Yuri Ou @linkupchina, Tiffany Wei @tiffany_wei_8822, Jackson Sheng @jksheng_, Imara Millenia Putri @imaraputrii