Peacebird Men x Harry Potter — Iconic Fashion Campaign in Oxford
INTRODUCTION
Peacebird Fashion International Co., Limited is a leading Chinese fashion brand inspired by the dove, a symbol of peace and love. Known for its creativity and innovation, Peacebird delivers exquisite materials, unique designs, and accessible luxury to global audiences.
BRIEF
The renowned Chinese fashion brand Peacebird Men collaborated with Harry Potter for their latest fashion collection. The goal was to produce a high-quality commercial campaign in Oxford, including both photoshoots and videos, highlighting the magical theme and unique design aesthetics. Linkup China managed the entire production process, from content development, scriptwriting, crew recruitment, planning, to model casting.
SOLUTIONS
One-Day Shoot: Focused on capturing the Harry Potter-inspired collection.
Full Production Management: Linkup China handled equipment rental, team transportation, coordination with photographers, videographers, stylists, makeup artists, and models.
Client Communication: Maintained direct communication with Peacebird throughout the shoot, ensuring seamless execution and optimal results for the commercial campaign.
RESULTS
Extensive Brand Exposure: All photos and videos were published across 1,600 offline stores, e-commerce platforms, websites, and social media channels in Mainland China.
Enhanced Campaign Impact: The magical Harry Potter theme visually elevated Peacebird Men’s brand identity and captured audience attention.
SEO & Marketing Benefit: Strengthened Peacebird Men’s online visibility for searches related to Harry Potter fashion collections, Chinese fashion brands UK, and Oxford photoshoot campaigns.
Credit List
Photographer: James Robjant @jamesrobjant
1st AC: Heather Lawrence @heatherlawrence_
Videographer: Ning Zhou @zhouning__
Hair Stylist: Kanae Kikuchi @kikuchikanae
Stylist: Mo Wang @celynmo
Models: Noah Burke @noahbrrr, Lawrence Alford @lawrence_alford
Production: Yuri Ou @linkupchina
Production Assistants: Tiffany Wei @tiffany_wei_8822, Jackson Sheng @jksheng_, Imara Millenia Putri @imaraputrii, Roger Hung @rogerhung_723
太平鸟男装 x Harry Potter — 牛津魔法主题时尚拍摄
品牌介绍
太平鸟时尚国际有限公司 以和平鸽为灵感，象征 和平与爱。品牌以创新和创意著称，融合 优质面料、独特设计和可及奢华，为全球消费者带来时尚系列。
项目需求
中国知名男装品牌 太平鸟男装 与 Harry Potter 合作推出全新魔法主题时尚系列。计划在 牛津拍摄高质量商业广告，包含照片和视频，以展现魔法元素与独特设计风格。Linkup China 全程负责内容策划、脚本撰写、团队招募、拍摄筹划及模特选角。
解决方案
一天拍摄： 聚焦 Harry Potter 系列。
全程制作管理： 负责设备租赁、团队交通、摄影/摄像团队协调、造型师和化妆师安排及模特管理。
客户沟通： 拍摄期间与 太平鸟男装保持直接沟通，确保广告拍摄顺利完成并达到最佳效果。
成果
全渠道品牌曝光： 所有照片和视频发布于 1600家线下门店、电商平台、官网及社交媒体。
提升品牌视觉效果： Harry Potter 魔法主题显著提升 太平鸟男装品牌形象，吸引受众关注。
SEO与营销效果： 增强 太平鸟男装 在搜索相关关键词（如 Harry Potter 时尚系列、中国品牌英国、牛津拍摄活动）上的在线可见度。
制作团队名单
摄影：James Robjant @jamesrobjant
一助理摄影师：Heather Lawrence @heatherlawrence_
摄像：Ning Zhou @zhouning__
发型师：Kanae Kikuchi @kikuchikanae
造型师：Mo Wang @celynmo
模特：Noah Burke @noahbrrr, Lawrence Alford @lawrence_alford
制作：Yuri Ou @linkupchina
制作助理：Tiffany Wei @tiffany_wei_8822, Jackson Sheng @jksheng_, Imara Millenia Putri @imaraputrii, Roger Hung @rogerhung_723