Peacebird Men – The Down Jacket Project in London
INTRODUCTION
Peacebird Fashion International Co., Limited is a leading Chinese fashion brand inspired by the dove, a symbol of peace and love. Known for its creativity and innovation, Peacebird delivers unique designs, exquisite materials, and accessible luxury for global audiences.
BRIEFS
The renowned Chinese fashion brand Peacebird Men planned a high-profile photoshoot for the new Down Jacket collection in London, featuring both professional photos and videos. The project aimed to showcase the City Walk and Outdoor Rugby Court collections, highlighting modern urban fashion and functional winter wear. Linkup China managed the entire production process, including content development, scriptwriting, crew recruitment, planning, and model casting.
SOLUTIONS
Two-Day Shoot: Captured both the City Walk and Outdoor Rugby Court collections.
Full Production Management: Linkup China handled equipment rental, transportation, photography team coordination, makeup, styling, and model management.
Client Communication: Maintained direct communication with Peacebird throughout, ensuring seamless execution and high-quality results for the commercial campaign.
RESULTS
Wide Brand Exposure: All photos and videos were shared across 1,600 offline stores, e-commerce platforms, websites, and social media channels in Mainland China.
Enhanced Seasonal Marketing: Successfully promoted Peacebird Men’s winter collection, reinforcing the brand’s presence in the Chinese market.
SEO & Online Visibility: Strengthened Peacebird Men’s search relevance for Down Jacket collection, Chinese fashion brands in London, winter fashion photoshoot, urban streetwear UK.
Credit List
Photoshoot
Photographer: for this specific project, the photographer opted to maintain anonymity.
1st AC: Heather Lawrence @heatherlawrence_
Hair: Kanae Kikuchi @kikuchikanae
Makeup: Mari Kuno @kunomari
Stylist: Mo Wang @celynmo
Day 1 Models: Huang @siyuanhuang0521, Fox @fox_714
Day 2 Models: Flyn @flyn.fs, Minnie @minnievhadley
Production: Yuri Ou @linkupchina
Production Assistants: Tiffany Wei @tiffany_wei8822, Jackson Sheng @jksheng, Roger Hung @rogerhung, Stephanie @stephaniecy
太平鸟男装 – 伦敦羽绒服系列拍摄项目
品牌介绍
太平鸟时尚国际有限公司 以和平鸽为灵感，象征 和平与爱。品牌以创新和创意著称，融合 独特设计、优质面料及可及奢华，为全球消费者带来时尚系列。
项目需求
中国知名男装品牌太平鸟男装 计划在 伦敦拍摄全新羽绒服系列，拍摄内容涵盖照片和视频。此次拍摄包括 City Walk 与户外橄榄球场系列，展现现代都市风格及功能性冬季服饰。连接英伦 全程负责内容策划、脚本撰写、团队招募、拍摄筹划及模特选角。
解决方案
两天拍摄： 同时捕捉 City Walk 系列与户外橄榄球场系列的时尚风格。
全程制作管理： 负责设备租赁、团队交通、摄影团队协调、化妆、造型及模特管理。
客户沟通： 拍摄期间保持与太平鸟男装 的直接沟通，确保广告拍摄顺利完成并达到高品质效果。
成果
全渠道品牌曝光： 所有照片和视频发布于 1600家线下门店、电商平台、官网及社交媒体。
提升季节性营销： 有效推广太平鸟男装 冬季羽绒服系列，加强品牌在中国市场的影响力。
SEO与网络可见度： 提升 太平鸟男装 在相关搜索中的曝光度，如 羽绒服系列、伦敦时尚拍摄、中国品牌在英国、冬季街头服饰 UK。
制作团队名单
摄影：在这个特定的项目中，摄影师选择保持匿名
一助理摄影师：Heather Lawrence @heatherlawrence_
发型：Kanae Kikuchi @kikuchikanae
化妆：Mari Kuno @kunomari
造型师：Mo Wang @celynmo
第一天模特：Huang @siyuanhuang0521, Fox @fox_714
第二天模特：Flyn @flyn.fs, Minnie @minnievhadley
制作：Yuri Ou @linkupchina
制作助理：Tiffany Wei @tiffany_wei8822, Jackson Sheng @jksheng, Roger Hung @rogerhung, Stephanie @stephaniecy