St George: One Blackfriars – Luxury Residential Showcase for the UK Chinese Community

INTRODUCTIONS

One Blackfriars is a landmark luxury residential project developed by St George Property Developers, forming a striking addition to the London skyline. This 170-metre sculptural tower, overlooking the iconic River Thames, features 274 exclusive apartments and is perfectly positioned to embrace London’s vibrant cultural and lifestyle attractions along the South Bank.

BRIEFS

The client aimed to increase brand awareness and drive sales among high-net-worth Chinese investors residing in the UK.

SOLUTIONS

Linkup China designed a tailor-made luxury property event strategy targeting the UK Chinese market, focusing on exclusivity, experiential engagement, and high-level investor networking.

RESULTS

• Successfully launched two exclusive events, attracting 80 high-net-worth Chinese investors, with a combined estimated net worth of £80 million.

• Level 39, the penthouse on the 39th floor valued at £15 million, was sold immediately after the events.

• Strengthened brand recognition and positioned One Blackfriars as a premier investment opportunity for the UK Chinese community.

St George: One Blackfriars – 面向英国华人社区的奢华住宅展示

品牌介绍

One Blackfriars 是由 St George 房地产开发商打造的地标性奢华住宅项目，为伦敦天际线增添了独特的雕塑式建筑。该塔楼高达 170 米，俯瞰泰晤士河，共有 274 套高端公寓，坐落于南岸核心地段，紧邻伦敦丰富的文化和生活资源。

项目需求

品牌希望在 英国华人高净值投资者中提升品牌知名度 并推动销售业绩。

解决方案

连接英伦为品牌量身策划了 专属奢华房地产活动策略，针对英国华人市场，突出活动私密性、体验感以及高端投资者社交网络。

成果

• 成功举办 两场专属活动，吸引 80 位华人高净值投资者 参加，总资产估值约 8,000 万英镑。

• 位于 39 层的顶层豪宅 Level 39（价值 1,500 万英镑）在活动后成功售出。

• 有效提升品牌知名度，将 One Blackfriars 打造成英国华人社区的优质投资首选。