Mishcon de Reya — Prestigious UK Law Firm Driving China-UK Business Networks

INTRODUCTION

Mishcon de Reya LLP is a leading UK law firm founded on entrepreneurial, tenacious, and socially conscious values. With offices in London and Singapore, and associations in Hong Kong, the firm continues to provide expert legal counsel to clients worldwide, combining vision, dedication, and innovation to stay relevant and shape the future.

BRIEF

Mishcon de Reya sought to raise brand awareness among Chinese business communities in both the UK and China, strengthening cross-border connections between Chinese enterprises and UK professionals.

SOLUTION

The firm partnered with Linkup China Ltd. to host the “UK-China Prime Networks Champagne Reception and Mid-Autumn Festival Celebration”, an exclusive annual networking event that has become highly anticipated in London. Key features of the event include:

• VIP Attendance: Bringing together top-tier Chinese-funded enterprises in the UK such as Huawei, Tencent, Xiaomi, ByteDance, China Mobile, and Alibaba.

• Cross-Border Professionals: Engaging professionals active in UK-China collaborations, including representatives from CBBC, European Times, marketing, finance, real estate, law, education, and the arts.

• UK Enterprises Targeting China: Including companies from fashion, beauty, architecture, interior design, home furnishing, and education sectors interested in entering the Chinese market.

• Prestigious Venue: Hosted at Mishcon de Reya LLP’s flagship London office, offering an elegant and professional setting for networking.

RESULTS

• From 2021 to 2022, the event hosted 300 VIPs, solidifying its status as a premier annual networking event in London.

• Successfully strengthened cross-border business ties, providing a high-level platform for Chinese and UK enterprises to explore collaborations.

• Enhanced Mishcon de Reya’s brand visibility within Chinese business circles, positioning the firm as a trusted advisor for UK-China corporate engagements.

Mishcon de Reya — 英国顶尖律所推动中英商务网络

品牌介绍

Mishcon de Reya LLP 是一家以创业精神、坚韧和社会责任为核心价值的英国顶尖律所。凭借 伦敦和新加坡办公室 及 香港合作关系，律所持续为全球客户提供专业法律服务，以前瞻性、敬业和创新精神，保持行业领先并塑造未来。

项目需求

Mishcon de Reya 希望 在中英商业圈提升品牌知名度，加强在英国的华人企业与英国专业人士之间的跨境交流与合作。

解决方案

律所联合连接英伦举办 “UK-China Prime Networks 香槟招待会暨中秋节庆典”，成为伦敦备受期待的 年度高端商务社交活动。活动亮点包括：

• 顶级VIP嘉宾：汇聚在英中国大型企业，如 华为、腾讯、小米、字节跳动、中国移动、阿里巴巴 等。

• 中英跨境专业人士：涵盖活跃于中英业务合作的专业人士，包括 CBBC、European Times 及 市场营销、金融、地产、法律、教育、艺术等行业。

• 英国企业对接中国市场：涉及 时尚、美妆、建筑、室内设计、家居、教育等领域 的英国企业。

• 尊贵场地：活动在 Mishcon de Reya 伦敦旗舰办公室 举办，提供优雅专业的社交平台。

成果

• 2021至2022年期间，共接待 300位VIP嘉宾，活动已成为伦敦 年度顶级商务社交盛会。

• 成功 强化中英企业跨境合作关系，为企业提供高水平交流平台。

• 提升 Mishcon de Reya 在华人商业圈的品牌影响力，树立律所在 中英企业合作中的可信赖顾问形象。