Margaret Gotye — Luxury Niche Skincare for the Creative Class in the UK

INTRODUCTION

Margaret Gotye is a UK-registered niche skincare brand, dedicated to crafting personalised beauty and lifestyle products for the global “creative class.” The brand combines innovation with tradition, embodying the spirit of London. Margaret Gotye is best known for its avocado-based eye cream and distinctive packaging design. The brand sought expert support to enhance recognition and influence in the UK market.

BRIEF

Margaret Gotye wanted to increase its brand awareness across the UK, highlighting the uniqueness of its signature avocado-infused eye cream and creative packaging to attract consumers seeking niche, luxury skincare products.

SOLUTION

To maximise Margaret Gotye’s market impact, Linkup China implemented a comprehensive PR and influencer strategy:

• Organised an exclusive breakfast media event in London to introduce the products and facilitate hands-on engagement.

• Reached out to top-tier beauty, skincare, and lifestyle publications across the UK, including print and online platforms.

• Collaborated with UK-based skincare influencers and bloggers, encouraging them to create authentic content and showcase the brand to their audiences.

• Emphasised the brand’s creative packaging and avocado eye cream formula, positioning it as a luxury niche skincare brand for the discerning consumer.

RESULTS

Achieved widespread media coverage, including features in GQ UK and other key beauty and lifestyle outlets.

Generated strong influencer endorsements on Instagram and other social media channels, boosting brand visibility and credibility.

Successfully positioned Margaret Gotye as a premium niche skincare brand in the UK, appealing to the creative class and skincare enthusiasts.

玛格丽特古缇耶 — 英国创意阶层的奢华护肤品牌

品牌介绍

玛格丽特古缇耶是一家注册于英国的利基护肤品牌，专注为全球“创意阶层”打造 个性化护肤与生活方式产品。品牌融合 创新与传统精神，展现伦敦独特魅力。其招牌产品 鳄梨眼霜 以及独特包装设计深受关注。品牌希望通过专业推广 提升在英国市场的知名度和影响力。

项目需求

玛格丽特古缇耶希望在英国市场 提升品牌认知度，突出其 鳄梨眼霜和创意包装的独特性，吸引追求利基、高端护肤产品的消费者。

解决方案

为了最大化品牌影响力，连接英伦制定了 全面的媒体与网红营销策略：

在伦敦举办 独家早餐媒体活动，让媒体嘉宾亲身体验产品。

联系英国顶级 美妆、护肤及生活方式媒体，覆盖线上线下平台。

与 英国本土护肤KOL及博主 合作，邀请他们创作真实内容，展示品牌特色。

强调品牌 创意包装及鳄梨眼霜配方，将 玛格丽特古缇耶 定位为 面向高端消费者的利基护肤品牌。

成果

获得 广泛媒体曝光，包括在 GQ UK 等重点美妆与生活方式媒体刊登。

通过 Instagram 等社交平台收获 强力网红推荐，提升品牌可见度与公信力。

成功将 玛格丽特古缇耶打造为 英国市场高端利基护肤品牌，赢得创意阶层和护肤爱好者关注。