Maddox Gallery — Inspiring Art and Networking for High-Net-Worth Individuals

INTRODUCTION

Maddox Gallery is a leading London art gallery renowned for sourcing and exhibiting exclusive, contemporary, and cutting-edge artworks from both internationally acclaimed and emerging artists. The gallery is dedicated to supporting blue-chip and emerging talent, fostering innovation and creativity in the global art market.

BRIEF

Following its success in the UK, European, and US markets, Maddox Gallery aimed to raise brand awareness among the Chinese high-net-worth community in the UK and expand its influence in the Asian collector segment.

SOLUTION

Linkup China developed a tailor-made event strategy specifically for Maddox Gallery, targeting the Chinese community in the UK. Key elements included:

Planning a luxury networking event aligned with the gallery’s artistic identity.
Selecting International Women’s Day as the event date to match the gallery’s feminine energy and floral decor.
Inviting high-profile female entrepreneurs to share inspiring stories of success, resilience, and business insights.
Curating a sophisticated guest list focused on high-net-worth investors and art collectors.

RESULTS

Successfully hosted the event “Women In Business: An Inspiring Networking Evening”, attracting 80 high-net-worth attendees with a combined estimated net worth of £40 million.
The event enhanced Maddox Gallery’s brand awareness within the UK Chinese community and positioned the gallery as a premier venue for luxury art experiences and exclusive networking.
Positive feedback from attendees highlighted the unique combination of art, inspiration, and networking, creating lasting impressions and potential business opportunities.