Li-Ning — Elevating Chinese Sportswear at London Fashion Week

INTRODUCTION

Li-Ning Company Limited, founded in 1990 by former Olympic gymnast Li Ning, is a leading Chinese sportswear and athletic equipment brand. Li-Ning specializes in research, design, production, marketing, and retail of professional and leisure footwear, apparel, and accessories. With a robust supply chain and extensive retail network across China, Li-Ning continues to expand its global footprint and establish itself as a trendsetting brand in sports fashion.

BRIEF

During London Fashion Week, Li-Ning aimed to capture high-quality content of their branded products to boost social media engagement and enhance international brand visibility.

SOLUTION

Recognizing Li-Ning’s fashion-forward and sporty identity, we implemented a cost-effective influencer collaboration strategy:

Coordinated with four influential fashion bloggers: @stanleydru (128k followers), @tom.sheard (130k followers), @iammrbanks (53.9k followers), and @itsvictorwong (24.4k followers).
Provided custom-designed Li-Ning total-look outfits for the influencers to showcase both inside and outside London Fashion Week venues.
Organized street photography sessions, capturing dynamic and authentic lifestyle imagery to highlight Li-Ning’s apparel in real-world contexts.

RESULTS

Generated striking visual content that enhanced Li-Ning’s promotional assets for social media, marketing campaigns, and website use.
Significant brand exposure during London Fashion Week, elevating Li-Ning’s international presence and reinforcing its position as a leading Chinese sportswear brand in the global market.
Positive client feedback highlighted the effectiveness of influencer marketing and authentic street-style imagery in strengthening Li-Ning’s fashionable brand identity.