Ways of Work During Lockdown: Remote Work and Online Collaboration in the UK and China 疫情期间的工作方式：中英远程办公与在线协作
Adapting Business Practices with WeChat, DingTalk, and Online Tools
利用微信、钉钉和在线工具保持业务运作
Hi everyone! I’m Yuri, and today we’re talking about ways of work during lockdown, and how businesses in the UK and China have adapted to remote work, online collaboration, and digital tools.
Remote Work Trends in the UK
During the pandemic, many UK businesses, both large and small, had to adapt quickly to remote working. While multinational companies were familiar with Zoom, Microsoft Teams, and Skype, smaller businesses had to learn how to implement video calls, online meetings, and webinars to keep operations running smoothly.
Retailers pivoted to strengthen e-commerce, online marketing, and mail campaigns, launching products virtually instead of holding in-person events or product launches at shopping centers.
Digital Transformation in China
In China, companies quickly adopted WeChat, DingTalk, and Tencent Meetings for remote work. With over 1 billion monthly active users, WeChat enables companies to conduct business, hold meetings, and share documents seamlessly.
Chinese businesses also embraced interactive and engaging online communication, using features like group chats, stickers, and digital red envelopes (hongbao) to maintain relationships and motivate teams. Little Red Book (Xiaohongshu) and Douyin (Chinese TikTok) became essential platforms for promoting products, raising brand awareness, and engaging consumers online.
The Rise of the Wanghong Economy
Another major trend in China is live streaming for e-commerce, leveraging the Wanghong economy—internet celebrities who drive product sales and online engagement. This digital influencer economy has transformed how businesses connect with consumers, making live streams a crucial marketing tool during lockdowns.
Key Takeaways for Businesses
Leverage online collaboration tools like Zoom, Microsoft Teams, DingTalk, and Tencent Meetings for remote work efficiency.
Use WeChat for internal communication, document sharing, and engaging employees or clients.
Embrace live streaming, Wanghong, and social media platforms like Douyin and Little Red Book for marketing.
Maintain flexibility and adapt quickly to changing conditions to ensure business continuity.
您好，我是Yuri，今天我们来聊聊疫情期间的工作方式，以及英国和中国企业如何通过远程办公和在线协作工具保持运作。
英国远程办公趋势
疫情期间，英国许多企业不得不快速适应远程办公。大型跨国公司熟悉Zoom、Microsoft Teams和Skype，但许多中小企业需要快速学习视频会议、在线会议和网络研讨会，以保证业务顺利运行。
零售企业也被迫强化电商业务、在线营销和邮件活动，通过线上渠道发布产品，而不是在购物中心举办线下发布会。
中国的数字化转型
在中国，公司迅速采用微信、钉钉和腾讯会议进行远程办公。微信月活跃用户超过10亿，企业可以利用它进行业务沟通、会议安排和文档共享。
中国企业还采用了互动式沟通方式，通过群聊、贴图和数字红包保持关系并激励员工。小红书和抖音成为推广产品、提高品牌知名度和线上互动的关键平台。
网红经济的崛起
疫情期间，中国另一大趋势是电商直播，借助网红经济—通过互联网名人吸引流量并带动销售。这种数字化影响力已经改变了企业与消费者互动的方式，使直播成为关键营销工具。
企业关键经验
利用Zoom、Microsoft Teams、钉钉和腾讯会议提升远程办公效率
使用微信进行内部沟通、文档共享及员工和客户互动
利用直播、网红及社交平台如抖音和小红书进行营销
保持灵活性并快速适应变化，确保业务持续性