Influencer Seeding for IMIS
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IMIS PRODUCT
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IMIS
Influencer Videos

IMIS — Expanding Chinese Lingerie Brand Influence in Western Markets

INTRODUCTION

IMIS, founded in 2005 under the Aimer Group, is a vibrant, youthful, and affordable light-luxury lingerie brand. IMIS has successfully established a strong presence in the Chinese lingerie market, offering designs that blend elegance, comfort, and allure, resonating with modern women seeking both style and practicality in their intimate apparel.

BRIEF

The client sought to raise brand awareness in Western markets, leveraging influencer marketing to expand IMIS’s global reach.

SOLUTION

Proposed a Western influencer seeding strategy tailored to highlight IMIS's unique selling points (USPs).

Coordinated all logistics: sending product samples to influencers, providing key product information, and following up on content creation.

Ensured approval and alignment of all influencer content prior to posting, and delivered a full post-campaign report with screenshots and post analytics.

RESULTS

Enhanced Brand Visibility: Partnering with Western influencers significantly boosted IMIS’s recognition in new markets, exposing the brand to a broader audience.

Authentic Endorsement: Influencers’ genuine appreciation for IMIS products fostered trust and credibility among their followers, encouraging engagement and interest.

Creative Content: Influencers created visually compelling posts, integrating personal storytelling and styling tips to present IMIS lingerie in aspirational yet relatable ways.

Cross-Cultural Appeal: Collaborations merged Eastern design aesthetics with Western fashion sensibilities, creating lingerie content that resonates globally.

Key Metrics:

  • Total Account Reach: 85,904 unique users

  • Engagement: 6,728 likes, 559 saves, 485 comments

Influencers:

  • Mia (@mia.pashley) — 95.7K followers

  • Maia (@maia_andrews) — 11.9K followers

  • Ilinca (@ilincaprodael) — 146K followers

  • Rebecca Lee (@duchessbecca) — 35.8K followers

  • Leah (@leah_.jae) — 3.9K followers

  • Maisie (@maismoss) — 39.2K followers

  • Mihaela (@mihaelaalice) — 7.8K followers

  • Tamara (@tamarastrasser) — 78.3K followers

The collaboration successfully expanded IMIS’s brand awareness in Western markets, strengthened its international presence, and positioned it as a leading contemporary lingerie brand.

爱美丽 — 中国轻奢内衣品牌开拓西方市场

品牌介绍

爱美丽，成立于2005年，隶属于 爱慕集团，是一款 年轻、活力、轻奢可负担的内衣品牌。爱美丽 在 中国内衣市场 成功建立了强大的影响力，其设计兼具 优雅、舒适与魅力，深受追求时尚与实用的女性喜爱。

项目需求

品牌希望通过 西方市场的意见领袖营销 提升品牌知名度，将 爱美丽 推向国际市场。

解决方案

制定 西方网红种草策略，突出爱美丽 核心卖点（USP）。

完整管理流程：寄送产品样品，提供品牌信息，跟进网红拍摄及内容制作。

确保 内容审查与客户确认，并提供完整的活动报告，包括截图与 Instagram 链接分析。

成果

品牌曝光提升：与西方网红合作显著增加 IMIS 在海外市场的知名度，拓展潜在受众。

真实背书：网红对 爱美丽 产品的真诚喜爱提升了品牌在粉丝群体中的 信任度与公信力。

创意内容：网红以 个人故事与穿搭分享 形式呈现产品，打造视觉吸引力和生活化的品牌形象。

跨文化吸引力：合作融合 东方设计与西方时尚审美，内容能够吸引全球观众。

关键数据：

  • 总触达人数： 85,904

  • 互动情况： 6,728 点赞，559 收藏，485 评论

网红信息：

  • Mia (@mia.pashley) — 95.7K 粉丝

  • Maia (@maia_andrews) — 11.9K 粉丝

  • Ilinca (@ilincaprodael) — 146K 粉丝

  • Rebecca Lee (@duchessbecca) — 35.8K 粉丝

  • Leah (@leah_.jae) — 3.9K 粉丝

  • Maisie (@maismoss) — 39.2K 粉丝

  • Mihaela (@mihaelaalice) — 7.8K 粉丝

  • Tamara (@tamarastrasser) — 78.3K 粉丝

该合作项目成功 扩大了爱美丽 在西方市场的品牌知名度，提升国际影响力，确立其作为 全球领先的现代轻奢内衣品牌 的地位。