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GUVET × Manners Family — Luxury Down Jacket Collaboration at Belvoir Castle

INTRODUCTION

GUVET, derived from “Going ahead with dreams, For everything expected,” is a high-end Chinese down jacket brand that combines luxury craftsmanship, advanced technology, and premium materials to create NGD products suitable for harsh weather and modern urban lifestyles.

The Manners Family, raised in the historic Belvoir Castle in England, has inherited a refined sense of style, craftsmanship, and luxury, making them ideal partners for collaborations with global high-end fashion brands.

BRIEFS

The renowned Chinese down jacket brand GUVET collaborated with the Manners Family for its latest fashion collection. The campaign involved a social media-focused photo and video shoot at Belvoir Castle, showcasing the intersection of Chinese luxury outerwear and British aristocratic elegance.

SOLUTIONS

Linkup China acted as the key project coordinator, managing the collaboration end-to-end:

  • Talent Selection: Curated candidates based on GUVET’s luxury brand positioning and the client’s preferences for aristocratic collaboration.

  • Communication & Negotiation: Managed pricing, contracts, clothing measurements, and collaboration terms.

  • Shoot Coordination: Oversaw all shooting schedules, logistics, and on-site communication with GUVET and the Manners Family.

  • Content Strategy: Ensured smooth execution of photo and video production for social media campaigns.

RESULTS

  • Produced high-quality content reinforcing GUVET’s luxury and international positioning.

  • Photos and videos were showcased by Manners Family members on Instagram and used by GUVET on its social media platforms, increasing brand visibility and recognition.

  • Strengthened GUVET’s reputation as a premium Chinese down jacket brand collaborating with British aristocracy, attracting high-end global audiences.

CREDIT LIST

  • Stylist & Photography Production: Lady Alice Manners @mannersalice

  • Photographer: Sam Churchill @samuelmchurchill

  • Video Production: Eric Cui, Made In London media @ericcui

  • Hair & Makeup: Yasmin Salmon @yasmin_salmon

  • Modeling: Lady Alice Manners @mannersalice, Lady Eliza Manners @elizamanners, Lady Violet Manners @mannersviolet, Charles Manners, Marquess of Granby, Lord Hugo Manners

  • PR & Project Management: Yuri Ou @linkupchina, Tiffany Wei @tiffany_wei_8822

高梵 × 曼纳斯家族 — 贝尔沃城堡奢华羽绒服合作

品牌介绍

高梵（GUVET, 来源于“Going ahead with dreams, For everything expected”)，是一家 中国高端羽绒服品牌，融合 奢华工艺、先进技术及顶级材质，打造既适应恶劣天气又兼顾都市生活的 NGD 产品。

曼纳斯家族（Manners Family） 出生并成长于历史悠久的 贝尔沃城堡（Belvoir Castle），继承了精致的 时尚品味、工艺与奢华感，是全球高端品牌理想的合作伙伴。

项目需求

中国高端羽绒服品牌 高梵 与 曼纳斯家族 合作，推出最新羽绒服系列。项目在 贝尔沃城堡 拍摄，旨在制作 社交媒体推广的照片和视频内容，融合中国奢华羽绒服与英国贵族优雅风格。

解决方案

连接英伦担任此次合作的 核心协调方，全程管理项目：

  • 名人筛选： 挑选符合高梵 奢华定位及贵族合作需求的候选人。

  • 沟通与谈判： 负责价格、合同、服装尺码确认及合作条款。

  • 拍摄协调： 管理拍摄日程、物流及现场与高梵 和曼纳斯家族的沟通。

  • 内容策略： 确保照片与视频拍摄顺利执行，为社交媒体宣传提供优质素材。

成果

  • 制作高质量内容，强化 高梵的国际奢华形象。

  • 拍摄内容由 曼纳斯家族成员在 Instagram 发布，同时用于高梵 官方社交平台，提升品牌 国际知名度。

  • 强化 高梵作为 中国高端羽绒服品牌与英国贵族合作 的声誉，吸引全球高端消费者关注。

团队名单

  • 造型与摄影制作： Lady Alice Manners @mannersalice

  • 摄影师： Sam Churchill @samuelmchurchill

  • 视频制作： Eric Cui, Made In London media @ericcui

  • 化妆与发型： Yasmin Salmon @yasmin_salmon

  • 模特： Lady Alice Manners @mannersalice, Lady Eliza Manners @elizamanners, Lady Violet Manners @mannersviolet, Charles Manners, Marquess of Granby, Lord Hugo Manners

  • 公关与项目管理： Yuri Ou @linkupchina, Tiffany Wei @tiffany_wei_8822