GUVET × Lady Alice Manners — Luxury Down Jacket Collaboration at Belvoir Castle
INTRODUCTION
GUVET, derived from “Going ahead with dreams, For everything expected,” is a premium Chinese down jacket brand that combines luxury craftsmanship, advanced technology, and top-quality materials to create NGD products suitable for harsh weather and modern urban life.
Lady Alice Manners, raised in the historic Belvoir Castle, is a prominent figure on the London fashion scene. With a keen eye for style and craftsmanship, she has contributed as a style columnist for The Sunday Telegraph, and now works globally as a freelance Creative Director and Stylist for top magazines and luxury brands. Her fashion influence has been recognized by publications such as Vanity Fair US, Paper Magazine, Vogue Hong Kong, Tatler, Country & Town House, and British Vogue.
BRIEFS
The renowned Chinese down jacket brand GUVET collaborated with Lady Alice Manners for its latest fashion collection. The campaign was designed to produce high-quality social media content featuring photos shot at the historic Belvoir Castle, combining botanical aesthetics with aristocratic elegance.
SOLUTIONS
Linkup China served as the key project coordinator, managing the collaboration from start to finish:
Talent Selection: Curated candidates aligned with GUVET’s luxury positioning and aristocratic aspirations.
Communication & Negotiation: Handled pricing, contracts, collaboration terms, and clothing measurements.
Shoot Planning & Coordination: Managed shooting schedules, logistics, and on-site coordination.
Content Strategy: Ensured smooth collaboration between GUVET, Lady Alice Manners, and the production team, overseeing all creative and operational details.
RESULTS
Produced visually compelling content that reinforced GUVET’s luxury positioning.
Content featured Lady Alice Manners and was published on her Instagram and GUVET’s official social media channels, increasing brand visibility and international recognition.
Strengthened GUVET’s reputation as a Chinese high-end outerwear brand collaborating with British aristocracy, appealing to global luxury audiences.
CREDIT LIST
Stylist, Production & Modeling: Lady Alice Manners @mannersalice
Photographer: Sam Churchill @samuelmchurchill
Hair & Makeup: Yasmin Salmon @yasmin_salmon
Project Management: Yuri Ou @linkupchina, Tiffany Wei @tiffany_wei_8822
高梵 × Lady Alice Manners — 贝尔沃城堡高端羽绒服合作
品牌介绍
高梵（GUVET 来源于“Going ahead with dreams, For everything expected”），是一家 中国高端羽绒服品牌，将 奢华工艺、先进科技与顶级材料 相结合，打造适应恶劣天气并兼顾都市生活的 NGD 产品。
Lady Alice Manners 出生并成长于历史悠久的 贝尔沃城堡（Belvoir Castle），是伦敦时尚圈的知名人物。她曾担任 The Sunday Telegraph 时尚专栏作者，现作为自由职业 创意总监与造型师 为全球知名杂志和奢侈品牌提供专业服务。她的时尚影响力曾被 Vanity Fair US、Paper Magazine、Vogue Hong Kong、Tatler、Country & Town House、British Vogue 等杂志认可。
项目需求
中国高端羽绒服品牌 高梵 与 Lady Alice Manners 合作，推出最新羽绒服系列。此次活动在 贝尔沃城堡 拍摄，旨在制作 高品质社交媒体宣传内容，将自然美学与贵族优雅结合，提升品牌形象与国际影响力。
解决方案
连接英伦 担任此次合作的 核心协调方，全程管理项目：
名人筛选： 挑选符合 高梵 奢华定位与贵族合作愿景的候选人。
沟通与谈判： 负责价格、合同、合作条款以及服装尺码确认。
拍摄计划与协调： 安排拍摄日程、场地及现场执行。
内容策略： 确保 高梵、Lady Alice Manners 与拍摄团队的顺利协作，管理所有创意和运营细节。
成果
制作出视觉效果极佳的宣传内容，强化高梵 的奢华品牌形象。
内容由 Lady Alice Manners 发布在 个人 Instagram 及高梵 官方社交平台，提升品牌 国际知名度。
强化高梵作为 中国高端羽绒服品牌与英国贵族合作 的声誉，吸引全球奢侈品消费者关注。
团队名单
造型、制作及模特： Lady Alice Manners @mannersalice
摄影师： Sam Churchill @samuelmchurchill
化妆与发型： Yasmin Salmon @yasmin_salmon
项目管理： Yuri Ou @linkupchina, Tiffany Wei @tiffany_wei_8822