GUVET — Luxury Chinese Down Jacket Brand Collaboration with British Royal Family

INTRODUCTION

GUVET, derived from “Going ahead with dreams, For everything expected,” is a high-end Chinese down jacket brand that combines luxury craftsmanship, scientific innovation, and top-quality materials to create NGD products suitable for harsh weather while meeting modern urban lifestyle needs.

For its latest social media campaign, GUVET collaborated with Lady Amelia Spencer and Lady Eliza Spencer, nieces of Princess Diana, for an exclusive photo shoot near St. Paul’s Cathedral, London, facilitated by Linkup China.

BRIEFS

GUVET aimed to showcase its latest luxury down jacket collection while leveraging the influence of British aristocracy. The campaign was designed to produce high-quality visuals for social media, connecting the brand with global luxury fashion audiences.

SOLUTIONS

Linkup China acted as the core coordinator, managing the entire collaboration:

• Talent selection: Curated potential candidates who align with GUVET’s luxury positioning and aspiration to collaborate with the British royal family.

• Negotiation & Coordination: Handled pricing, contract terms, collaboration agreements, and clothing measurements.

• Production Management: Scheduled and coordinated all shoot-day logistics, including wardrobe, timing, and scene management.

• Communication: Maintained seamless communication between GUVET, talent, and production teams throughout the campaign.

RESULTS

• Produced a visually compelling social media campaign featuring Lady Amelia and Lady Eliza Spencer.

• Content was showcased on GUVET’s official social media platforms, reinforcing the brand’s luxury positioning and international visibility.

• Strengthened GUVET’s reputation as a premium Chinese outerwear brand collaborating with British nobility, expanding its appeal to high-end fashion audiences worldwide.

高梵 — 中国高端羽绒服品牌与英国皇室家族合作

品牌介绍

高梵（GUVET 来源于“Going ahead with dreams, For everything expected”），是一家 中国高端羽绒服品牌，将 奢华工艺、科技创新和顶级材料 相结合，打造适应恶劣天气并兼顾现代都市生活的 NGD 产品。

在最新的 社交媒体宣传活动 中，高梵通过连接英伦与 戴安娜王妃的侄女 Lady Amelia Spencer 和 Lady Eliza Spencer 合作，于 伦敦圣保罗大教堂 附近完成独家拍摄。

项目需求

高梵希望展示其 最新高端羽绒服系列，并通过 英国贵族名流 的影响力进行品牌传播，打造高质量视觉内容，用于社交媒体及国际品牌推广。

解决方案

连接英伦作为此次合作的核心协调方，全面管理整个项目：

• 人才筛选： 挑选符合高梵 奢华定位并有意与英国皇室合作的候选人。

• 谈判与协调： 负责价格、合同条款、合作协议以及服装尺码沟通。

• 拍摄执行管理： 安排拍摄日程，协调服装、场景及现场流程。

• 沟通管理： 保证 高梵、明星及拍摄团队之间沟通顺畅。

成果

• 成功制作 社交媒体宣传视觉内容，由 Lady Amelia 和 Lady Eliza Spencer 拍摄呈现。

• 内容发布在高梵 官方社交平台，提升品牌 国际知名度与奢华形象。

• 强化 高梵作为 中国高端羽绒服品牌 与英国贵族合作的声誉，扩大其在全球高端时尚受众中的影响力。