Gucci x Nowness China — Celebrity Fashion Campaign in London
INTRODUCTIONS
Chinese actor Zhang Linghe and actress Wang Churan traveled to London to attend the prestigious Gucci Cruise 2025 Fashion Show. Linkup China Ltd. was entrusted with producing an exclusive photo and video shoot featuring these celebrities, in collaboration with the luxury brand Gucci and media outlet Nowness China.
BRIEFS
Gucci: Gucci aimed to showcase the Cruise 2025 collection through the lens of prominent Chinese celebrities, highlighting elegance, innovation, and global brand influence.
Nowness China: Required visually compelling, narrative-driven content that merges high fashion with the personal charm of Zhang Linghe and Wang Churan, appealing to sophisticated audiences.
SOLUTIONS
Linkup China delivered an end-to-end production solution:
Creative Direction: Developed a cohesive concept aligned with Gucci’s brand aesthetics and Nowness China's storytelling style.
Location Scouting: Selected iconic London locations to complement the Gucci Cruise 2025 collection.
Talent Management: Coordinated schedules and facilitated smooth collaboration with Zhang Linghe and Wang Churan.
Photography and Videography: Captured high-quality photos and videos reflecting luxury, elegance, and fashion innovation.
RESULTS
High-Quality Visual Content: Delivered stunning photos and videos enhancing Gucci’s visual identity.
Engagement: Generated significant attention and social media interaction, boosting the visibility of Gucci and the celebrities.
Brand Alignment: Ensured creative output aligned with Gucci’s brand image and Nowness China's editorial standards.
Positive Feedback: Received commendations from Gucci and Nowness China for professionalism, creativity, and production quality.
Influence: Strengthened Zhang Linghe and Wang Churan’s status as fashion icons, enhancing their association with Gucci in the Chinese market.
Credit List:
Produced by: Lawrence Xiao
Executive Producer: Liao He
Director: YH Fong @yh.fong
Editor/Creative: Guan Xiang @xianggguan
Project Management: Oscar Cai
Project Execution: Naomi Wen
Production Director: Inky Peng @riotinvain
Executive Producer: Yuri Ou @linkupchina
Production Assistant: Huang Xuerui, Sherman
Still Photography: York Haiyang @yorkhaiyang
DP: Sam Friend @samfriendfilm
1st AC: Adam Shaikh @ac_adamshaikh
Gaffer: Matt Smithies @mattsmithies
Sound Recordist: Owen Pakiry-Palmer @owenrecorderman
TD: Ajay Arora @nodachi_london
Styling Assistant: Eunice
Post-production: Xin Li
Music Direction: Ceezy
Post-production Producer: Abby Cheng
Gucci x Nowness China — 张凌赫 & 王楚然伦敦时尚合作拍摄
品牌介绍
中国演员 张凌赫 与女演员 王楚然 前往伦敦，出席 Gucci Cruise 2025 时装秀。Linkup China Ltd. 受邀策划并执行了一场 独家照片及视频拍摄，将两位明星与奢侈品牌 Gucci 及媒体平台 Nowness China 完美结合。
项目需求
Gucci: 希望通过 中国知名明星 展示 Cruise 2025 系列，凸显品牌的优雅、创新与全球影响力。
Nowness China: 需要 视觉冲击力强、故事性鲜明的照片和视频内容，将高端时尚与张凌赫、王楚然的个人魅力结合，吸引高端观众群体。
解决方案
连接英伦提供了全程制作方案：
创意指导： 制定与 Gucci 品牌美学 及 Nowness China 故事风格契合的整体创意概念。
场地勘察： 精选伦敦标志性场地，与 Gucci Cruise 2025 系列相辅相成。
明星协调： 安排张凌赫和王楚然的拍摄时间表，确保顺利合作。
摄影及摄像： 专业团队拍摄高质量照片和视频，呈现 奢华、优雅与时尚创新。
项目成果
高品质视觉内容： 交付精美照片及视频，提升 Gucci 品牌视觉识别度。
互动与曝光： 内容在社交媒体上广受关注，提高 Gucci 品牌及明星知名度。
品牌契合度： 创意成果完全符合 Gucci 品牌形象及 Nowness China 编辑标准。
正面反馈： 获 Gucci 与 Nowness China 高度赞赏，肯定专业性、创意与制作质量。
明星影响力： 增强张凌赫和王楚然的时尚影响力，强化其与 Gucci 在中国市场的品牌关联。
制作团队名单：
制片人: Lawrence Xiao
执行制片: Liao He
导演: YH Fong @yh.fong
剪辑/创意: Guan Xiang @xianggguan
项目管理: Oscar Cai
执行制片: Naomi Wen
制片总监: Inky Peng @riotinvain
执行制片: Yuri Ou @linkupchina
制片助理: Huang Xuerui, Sherman
摄影: York Haiyang @yorkhaiyang
摄影指导: Sam Friend @samfriendfilm
一助: Adam Shaikh @ac_adamshaikh
灯光师: Matt Smithies @mattsmithies
录音师: Owen Pakiry-Palmer @owenrecorderman
TD: Ajay Arora @nodachi_london
造型助理: Eunice
后期制作: Xin Li
音乐指导: Ceezy
后期制作制片: Abby Cheng