Goldlion — Street Style Collaboration During London Fashion Week

INTRODUCTION

Goldlion Holdings Limited, founded in 1968 by Dr. Tsang Hin-chi, is a prestigious Hong Kong-based brand specializing in business apparel, leather goods, and fashion accessories. With a strong presence in Mainland China, Hong Kong SAR, and Singapore, Goldlion has become a leading name in the luxury and business fashion sector.

BRIEF

During London Fashion Week, Goldlion aimed to capture high-quality street-style photographs featuring their branded bags and accessories to boost their social media engagement and attract a broader audience internationally.

SOLUTION

To highlight Goldlion’s bags as versatile, stylish, and easily detachable accessories, Linkup China implemented a strategic influencer collaboration:

• Organized street photography sessions outside London Fashion Week venues.

• Engaged fashion influencers and bloggers to incorporate Goldlion products into their everyday street-style outfits.

• Captured authentic and visually compelling images, showcasing the brand in real-world fashion settings.

RESULTS

Produced striking, high-quality visuals for Goldlion’s social media and marketing campaigns.

Elevated Goldlion’s brand image and prestige, granting significant exposure to the Chinese brand during one of the world’s top fashion weeks.

Strengthened Goldlion’s international fashion presence, reaching both global and Chinese audiences.

金利来 — 伦敦时装周街拍时尚合作

品牌介绍

Goldlion（金利来控股有限公司） 由曾宪梓博士于1968年创立，总部位于香港，是一家专注于 商务服饰、皮具及时尚配饰 的知名品牌。金利来在 中国大陆、香港特别行政区及新加坡 拥有强大影响力，已成为 高端商务时尚领域的领导品牌。

项目需求

在 伦敦时装周 期间，金利来 希望 通过高质量街拍照片展示品牌手袋及配饰，提升社交媒体曝光度，并吸引更广泛的国际时尚受众。

解决方案

为突出金利来 手袋作为 多功能、时尚且便捷的搭配单品，连接英伦制定了 影响力合作策略：

• 在伦敦时装周场馆外组织 街拍摄影活动。

• 邀请 时尚博主与意见领袖 将金利来产品融入街拍穿搭中。

• 捕捉 真实而富有视觉冲击力的影像内容，展示品牌在 日常时尚场景中的魅力。

成果

• 制作出 高质量、吸引眼球的视觉内容，可用于金利来 社交媒体和品牌推广。

• 提升 金利来品牌形象与国际声誉，在世界顶级时装周期间为中国品牌带来 广泛曝光。

• 强化 金利来 在 国际及华人时尚市场的影响力，增加品牌认知度。