Foxtons — Exclusive Property Event for Chinese High-Net-Worth Clients

INTRODUCTION

Foxtons Group plc is a leading British estate agency, specialising in both property sales and lettings. Listed on the London Stock Exchange, Foxtons has established a strong reputation for delivering premium property services across London and the UK.

BRIEF

The client aimed to raise brand awareness and enhance property sales performance among Chinese high-net-worth clients residing in the UK, while also strengthening connections with potential investors in China.

SOLUTION

Linkup China developed a tailor-made event strategy targeting the Chinese property market, including:

• Organising a VIP property event at a prestigious location, Shanghai Bund, to attract elite Chinese investors.

• Coordinating invitations, logistics, and on-site management for high-net-worth participants.

• Curating a luxury property experience, highlighting Foxtons’ expertise and premium UK property offerings.

RESULTS

• Successfully hosted a high-profile property event in Shanghai, attracting numerous Chinese high-net-worth investors.

• Strengthened Foxtons’ brand awareness and credibility in the Chinese luxury property market.

• Generated opportunities for UK property investments among Chinese clients.

Foxtons — 中国高净值客户专属房地产活动

品牌介绍

Foxtons Group plc 是英国领先的 房地产中介公司，专注于 物业销售和租赁。公司在 伦敦证券交易所上市，在伦敦及全英国的高端地产市场享有良好声誉。

项目需求

客户希望在 英国居住的中国高净值群体中 提升品牌知名度，并推动 英国房地产销售，同时加强与中国潜在投资者的联系。

解决方案

连接英伦为客户策划了 量身定制的中国市场活动方案，包括：

• 在 上海外滩举办 VIP高端地产活动，吸引中国顶级投资者。

• 负责 宾客邀请、活动物流及现场管理，确保高净值客户体验顺畅。

• 打造 奢华地产体验，展示 Foxtons 在英国高端物业市场的专业服务和实力。

项目成果

• 成功举办 高规格房地产活动，吸引众多 中国高净值投资者参与。

• 有效提升 Foxtons 在 中国高端地产市场的品牌知名度与信誉。

• 为 英国房产投资创造潜在商机。