DAKS — Exclusive VIP Shopping Event for Chinese Community in London

INTRODUCTION

DAKS is a renowned British luxury fashion house, founded in 1894 in London. Known for its timeless elegance and exceptional craftsmanship, DAKS holds royal warrants from three members of the British Royal Family, making it one of only 15 firms to hold such distinction.

BRIEF

The client aimed to raise brand awareness and boost sales among the Chinese high-net-worth community based in the UK, leveraging DAKS’ heritage and flagship store experience.

SOLUTION

Linkup China designed a tailor-made VIP shopping event strategy, including:

• Exclusive store closure for a private experience at the Old Bond Street flagship store.

• Invitation management and coordination of 20 Chinese luxury shoppers.

• Engaging interactive activities, such as a mini styling competition to encourage hands-on interaction with DAKS products.

RESULTS

• Successfully hosted 1 exclusive VIP shopping event, attracting 20 high-net-worth Chinese shoppers.

• Created immediate sales opportunities as guests actively tried on items during the mini styling competition.

• Strengthened brand visibility and reputation among Chinese luxury consumers in London.

DAKS — 伦敦中国高净值客户专属VIP购物活动

品牌介绍

DAKS 是享誉全球的 英国奢侈时尚品牌，创立于 1894 年伦敦。以其 经典优雅和精湛工艺著称，DAKS 获得 三位英国皇室成员的御用认证，成为仅有的 15 家御用品牌之一。

项目需求

客户希望通过 旗舰店活动提升 品牌知名度，并在 英国居住的中国高净值群体中推动销售业绩。

解决方案

连接英伦策划了 量身定制的VIP购物活动方案，包括：

• 在 Old Bond Street旗舰店独家闭店，营造私人购物体验。

• 客户邀请及协调，组织 20 位中国奢侈品爱好者参加。

• 互动体验活动，如迷你造型比赛，鼓励宾客亲身试穿 DAKS 产品，提高参与感。

项目成果

• 成功举办 1 场专属VIP购物活动，吸引 20 位中国高净值客户。

• 宾客在迷你造型比赛中试穿商品， 立即带动店内销售。

• 有效提升 DAKS 在 伦敦中国奢侈品消费者中的品牌知名度与影响力。