CUDIS — AI Smart Ring Global Launch Photography & Video Campaign
INTRODUCTION
CUDIS is the world’s first AI-powered smart ring designed to reward users on their wellness journey. By tracking health metrics, users earn Salus points, redeemable for exclusive perks and future airdrops. The ring offers up to 10 days of use on a single charge and emphasizes user data ownership via a decentralized infrastructure on the Solana blockchain.
The CUDIS mobile app, available on iOS and Android, allows users to seamlessly monitor health data and manage their ring, creating a connected wellness experience.
BRIEF
Ahead of its global launch, CUDIS required high-quality commercial photography and videography for their website and social media platforms to effectively highlight the product features, design, and lifestyle appeal.
SOLUTION
Linkup China curated a one-day studio shoot in London, featuring:
Casting professional models with sports and dance backgrounds to showcase dynamic energy and an active lifestyle.
Creative direction, wardrobe, and styling to reflect the premium tech-lifestyle positioning of CUDIS.
Full production management, including shoot schedule, lighting, set design, and on-site coordination.
Post-production editing, colour grading, and social media content formatting to deliver versatile marketing assets.
RESULTS
Delivered 14 key visuals, 11 lookbook images, and 2 main videos, expanded to 8 social media-friendly video formats.
Provided a rich, cohesive content library supporting CUDIS’s global product launch.
Successfully captured the essence of the AI-powered smart ring for tech-savvy and wellness-focused audiences worldwide.
CREDITS
Artistic Director & Video Director: YH Fong @yh.fong
Producer: Yuri Ou @linkupchina
Photographer: Josh David Payne @josh.david.payne
1st Assistant: Alex Bibby @bibby__alex
2nd Assistant: Luke Regan @lukes.jpeg
DP: Sam Friend @samfriendfilm
1st AC: Adam Shaikh @ac_adamshaikh
Gaffer: Kristof Szentgyorgyvary @ironhandfilmlighting
Spark/ Lighting Technician: Saber Naffati @naffatisaber
Editor: Charlie Doran @coolhandloop
Colourist: Nathaniel Skeels @nathanielskeels @attheshop
Music: Harry Westcott @digital__waste
DIT: Philip Brereton @philipneilb
Set Design: Vicky Lees @vickylees_studio
Set Design Assistant: Hannah Dale @hannahsrzska.art
MUA: Chieh-Ping Lee @Ping_muartist
Stylist: Jiani Yang @_ghosteyejanis
Stylist Assistant: Mutchima Sat @mutchixmos
Production Assistant: Ziwei Yuan @ziweiyuan06
Models: Rhys K @supa.worldwide, Georgie F @nevsmodels, Lexii Thomas @nevsmodels
CUDIS — AI 智能戒指全球发布摄影与视频活动
项目介绍
CUDIS 是全球首款 AI 驱动智能戒指，旨在奖励用户的健康生活行为。通过追踪健康指标，用户可获得 Salus 积分，兑换专属权益和未来空投奖励。戒指 单次充电可使用长达 10 天，并通过 Solana 区块链去中心化技术保障用户数据所有权。
CUDIS 移动应用（iOS 和 Android）可帮助用户 轻松管理戒指并监测健康数据，实现智能互联的健康生活体验。
项目需求
在全球发布前，CUDIS 需要 高质量商业摄影和视频内容，用于官方网站和社交媒体展示，突出 产品设计、功能及生活方式价值。
解决方案
连接英伦策划并执行了 伦敦一日摄影棚拍摄，包括：
甄选运动及舞蹈专业模特，展现活力与运动生活方式。
创意指导、造型和服装搭配，体现 CUDIS 的高端科技生活方式定位。
全程拍摄执行管理，涵盖拍摄时间安排、灯光布置、场景设计及现场协调。
后期制作：剪辑、调色及社交媒体内容格式化，确保可多渠道使用。
项目成果
成功交付 14 张关键视觉图、11 张造型集图片及 2 条主视频，扩展为 8 条社交媒体短视频。
提供 丰富且统一的内容库，支持 CUDIS 全球产品发布。
成功呈现 AI 智能戒指的核心卖点，吸引全球科技与健康生活爱好者关注。
制作团队
艺术总监 & 视频导演：YH Fong @yh.fong
制片人：Yuri Ou @linkupchina
摄影师：Josh David Payne @josh.david.payne
一助：Alex Bibby @bibby__alex
二助：Luke Regan @lukes.jpeg
摄影指导（DP）：Sam Friend @samfriendfilm
一助摄像：Adam Shaikh @ac_adamshaikh
灯光师：Kristof Szentgyorgyvary @ironhandfilmlighting
闪光灯/灯光技师：Saber Naffati @naffatisaber
剪辑：Charlie Doran @coolhandloop
调色：Nathaniel Skeels @nathanielskeels @attheshop
音乐：Harry Westcott @digital__waste
DIT：Philip Brereton @philipneilb
场景设计：Vicky Lees @vickylees_studio
场景助理：Hannah Dale @hannahsrzska.art
化妆：Chieh-Ping Lee @Ping_muartist
造型师：Jiani Yang @_ghosteyejanis
造型助理：Mutchima Sat @mutchixmos
制片助理：Ziwei Yuan @ziweiyuan06
模特：Rhys K @supa.worldwide，Georgie F @nevsmodels，Lexii Thomas @nevsmodels