Coppolella — Influencer Marketing Campaign in the UK & Europe
INTRODUCTION
Coppolella is an Italian streetwear and skateboarding apparel brand, founded in 2016. The brand was recently acquired by Peacebird Group, a leading Chinese fashion retail conglomerate with 7 subsidiaries, 12,000 employees, and 4,500 stores in China, generating US$1.6 billion in annual revenue. Peacebird aims to expand Coppolella globally, with a first step of reaching €200 million in sales in China by 2025.
BRIEF
Coppolella sought to raise brand awareness in the UK and European fashion markets through targeted social media and influencer campaigns.
SOLUTIONS
Linkup China recommended a strategic influencer marketing campaign:
Requested Coppolella’s Instagram account and brand guidelines, including key product information for the influencer to highlight.
Shipped apparel to the influencer for a professional photoshoot and coordinated approval of all content.
Managed the influencer tagging and promotion to ensure brand messaging alignment.
Provided a comprehensive review report with screenshots, URLs, and engagement metrics to Coppolella.
RESULTS
The campaign featured Dani (@wideawakeerthquake), a professional DJ with 101,000+ Instagram followers and high engagement.
Dani’s posts achieved 2.3K interactions, 2.2K likes, and 87.5 comments per post.
The collaborative post with Coppolella reached 12,154 accounts worldwide, including 9,428 followers and 2,726 non-followers.
Total impressions: 14,409, with 9,867 from home feed, 3,742 from profile visits, 519 from hashtags, and 118 from other sources.
The post generated over 1,200 likes, 38 comments, and 52 saves, demonstrating strong visibility and engagement in key European fashion markets.
Coppolella — 英国及欧洲市场网红营销案例
项目介绍
Coppolella 是意大利街头滑板服饰品牌，成立于2016年。近期被中国领先的服装零售集团 Peacebird（太平鸟） 收购。集团旗下拥有 7 家子公司、12,000 名员工及 4,500 家门店，年收入达 16 亿美元。集团计划将 Coppolella 推向全球市场，首步目标为 至 2025 年在中国实现 2 亿欧元销售额。
项目需求
Coppolella 希望通过 社交媒体与网红合作，在 英国和欧洲时尚市场提升品牌知名度。
解决方案
连接英伦策划了一场 战略性网红营销活动：
收集 Coppolella 的 Instagram 官方账号及品牌指南，包括需要网红重点展示的产品信息。
将品牌服饰寄给网红进行 专业拍摄，并协调客户审批所有内容。
管理网红标注和宣传，确保 品牌信息与形象一致。
提供 完整报告，包括截图、链接及互动数据，为客户评估活动效果。
项目成果
此次合作邀请了 Dani (@wideawakeerthquake)，职业 DJ，Instagram 粉丝超过 101,000 人，互动率高。
Dani 的帖文平均达到 2.3K 次互动、2.2K 点赞和 87.5 条评论。
与 Coppolella 合作的帖文覆盖 12,154 个账户，其中 9,428 位为粉丝，2,726 位为非粉丝。
总曝光量：14,409 次，包括 9,867 次首页曝光，3,742 次个人主页访问，519 次标签浏览，118 次其他来源。
帖文获得 超过 1,200 个点赞、38 条评论及 52 次收藏，有效提升 Coppolella 在英国及欧洲核心时尚市场的品牌影响力。