Coppolella โ Influencer Marketing Campaign in the UK & Europe
INTRODUCTION
Coppolella is an Italian streetwear and skateboarding apparel brand, founded in 2016. The brand was recently acquired by Peacebird Group, a leading Chinese fashion retail conglomerate with 7 subsidiaries, 12,000 employees, and 4,500 stores in China, generating US$1.6 billion in annual revenue. Peacebird aims to expand Coppolella globally, with a first step of reaching โฌ200 million in sales in China by 2025.
BRIEF
Coppolella sought to raise brand awareness in the UK and European fashion markets through targeted social media and influencer campaigns.
SOLUTIONS
Linkup China recommended a strategic influencer marketing campaign:
Requested Coppolellaโs Instagram account and brand guidelines, including key product information for the influencer to highlight.
Shipped apparel to the influencer for a professional photoshoot and coordinated approval of all content.
Managed the influencer tagging and promotion to ensure brand messaging alignment.
Provided a comprehensive review report with screenshots, URLs, and engagement metrics to Coppolella.
RESULTS
The campaign featured Dani (@wideawakeerthquake), a professional DJ with 101,000+ Instagram followers and high engagement.
Daniโs posts achieved 2.3K interactions, 2.2K likes, and 87.5 comments per post.
The collaborative post with Coppolella reached 12,154 accounts worldwide, including 9,428 followers and 2,726 non-followers.
Total impressions: 14,409, with 9,867 from home feed, 3,742 from profile visits, 519 from hashtags, and 118 from other sources.
The post generated over 1,200 likes, 38 comments, and 52 saves, demonstrating strong visibility and engagement in key European fashion markets.
Coppolella โ ่ฑๅฝๅๆฌงๆดฒๅธๅบ็ฝ็บข่ฅ้ๆกไพ
้กน็ฎไป็ป
Coppolella ๆฏๆๅคงๅฉ่กๅคดๆปๆฟๆ้ฅฐๅ็๏ผๆ็ซไบ2016ๅนดใ่ฟๆ่ขซไธญๅฝ้ขๅ ็ๆ่ฃ ้ถๅฎ้ๅข Peacebird๏ผๅคชๅนณ้ธ๏ผ ๆถ่ดญใ้ๅขๆไธๆฅๆ 7 ๅฎถๅญๅ ฌๅธใ12,000 ๅๅๅทฅๅ 4,500 ๅฎถ้จๅบ๏ผๅนดๆถๅ ฅ่พพ 16 ไบฟ็พๅ ใ้ๅข่ฎกๅๅฐ Coppolella ๆจๅๅ จ็ๅธๅบ๏ผ้ฆๆญฅ็ฎๆ ไธบ ่ณ 2025 ๅนดๅจไธญๅฝๅฎ็ฐ 2 ไบฟๆฌงๅ ้ๅฎ้ขใ
้กน็ฎ้ๆฑ
Coppolella ๅธๆ้่ฟ ็คพไบคๅชไฝไธ็ฝ็บขๅไฝ๏ผๅจ ่ฑๅฝๅๆฌงๆดฒๆถๅฐๅธๅบๆๅๅ็็ฅๅๅบฆใ
่งฃๅณๆนๆก
่ฟๆฅ่ฑไผฆ็ญๅไบไธๅบ ๆ็ฅๆง็ฝ็บข่ฅ้ๆดปๅจ๏ผ
ๆถ้ Coppolella ็ Instagram ๅฎๆน่ดฆๅทๅๅ็ๆๅ๏ผๅ ๆฌ้่ฆ็ฝ็บข้็นๅฑ็คบ็ไบงๅไฟกๆฏใ
ๅฐๅ็ๆ้ฅฐๅฏ็ป็ฝ็บข่ฟ่ก ไธไธๆๆ๏ผๅนถๅ่ฐๅฎขๆทๅฎกๆนๆๆๅ ๅฎนใ
็ฎก็็ฝ็บขๆ ๆณจๅๅฎฃไผ ๏ผ็กฎไฟ ๅ็ไฟกๆฏไธๅฝข่ฑกไธ่ดใ
ๆไพ ๅฎๆดๆฅๅ๏ผๅ ๆฌๆชๅพใ้พๆฅๅไบๅจๆฐๆฎ๏ผไธบๅฎขๆท่ฏไผฐๆดปๅจๆๆใ
้กน็ฎๆๆ
ๆญคๆฌกๅไฝ้่ฏทไบ Dani (@wideawakeerthquake)๏ผ่ไธ DJ๏ผInstagram ็ฒไธ่ถ ่ฟ 101,000 ไบบ๏ผไบๅจ็้ซใ
Dani ็ๅธๆๅนณๅ่พพๅฐ 2.3K ๆฌกไบๅจใ2.2K ็น่ตๅ 87.5 ๆก่ฏ่ฎบใ
ไธ Coppolella ๅไฝ็ๅธๆ่ฆ็ 12,154 ไธช่ดฆๆท๏ผๅ ถไธญ 9,428 ไฝไธบ็ฒไธ๏ผ2,726 ไฝไธบ้็ฒไธใ
ๆปๆๅ ้๏ผ14,409 ๆฌก๏ผๅ ๆฌ 9,867 ๆฌก้ฆ้กตๆๅ ๏ผ3,742 ๆฌกไธชไบบไธป้กต่ฎฟ้ฎ๏ผ519 ๆฌกๆ ็ญพๆต่ง๏ผ118 ๆฌกๅ ถไปๆฅๆบใ
ๅธๆ่ทๅพ ่ถ ่ฟ 1,200 ไธช็น่ตใ38 ๆก่ฏ่ฎบๅ 52 ๆฌกๆถ่๏ผๆๆๆๅ Coppolella ๅจ่ฑๅฝๅๆฌงๆดฒๆ ธๅฟๆถๅฐๅธๅบ็ๅ็ๅฝฑๅๅใ