Chelsea Barracks — Luxury Residential Marketing & Investor Event

INTRODUCTION

Chelsea Barracks is one of London’s most prestigious residential developments, reflecting a historic collaboration among the world’s top architects and master planners. The new neighbourhood is crafted by leading British designers, blending modern luxury with the timeless elegance of Belgravia. The development showcases refined architecture, exclusive lifestyle, and exceptional craftsmanship, making it a landmark for high-end residential living in London.

BRIEF

Raise brand awareness and sales performance for Chelsea Barracks among high-net-worth property investors, including both Chinese and international investors based in the UK.

SOLUTIONS

Linkup China developed a tailor-made event strategy to showcase the luxury residential project:

• Curated an exclusive investor event for high-net-worth individuals.

• Managed all logistics, invitations, and VIP communication.

• Highlighted the design, heritage, and investment potential of Chelsea Barracks to attract top-tier investors.

RESULTS

• Successfully launched one high-end investor event, attracting 40 high-net-worth property investors, including both Chinese and international clients.

• The total net worth of attending investors was approximately £200 million.

• Strengthened Chelsea Barracks’ visibility and reputation among the UK and Chinese luxury property market.

切尔西军营（Chelsea Barracks）—— 高端住宅项目营销及投资者活动

项目介绍

切尔西军营（Chelsea Barracks）是伦敦最具声望的高端住宅项目之一，由世界顶尖建筑师与规划大师联手打造。整个社区由英国顶级设计师团队精心设计，将现代奢华与 Belgravia 的经典优雅完美融合。项目以 精致建筑、尊贵生活方式及卓越工艺 为特色，成为伦敦高端住宅的新地标。

项目需求

提升 切尔西军营品牌认知度及销售表现，面向在英国的 高净值房产投资者，包括 华人及国际投资群体。

解决方案

连接英伦制定了 定制化高端活动策略：

• 策划专属 投资者见面会，邀请高净值客户参与。

• 全程管理 活动流程、邀请及 VIP 客户沟通。

• 展示切尔西军营的 设计亮点、历史价值及投资潜力，吸引顶级投资者关注。

项目成果

• 成功举办 一次高端投资者活动，吸引 40 位高净值房产投资者参与，包括华人及国际客户。

• 参会投资者 总资产约 2 亿英镑。

• 有效提升切尔西军营在 英国及中国高端房产市场的知名度及品牌影响力。