BOSIDENG — Celebrity Marketing Campaign in the UK and Europe

INTRODUCTION

Founded in 1976, BOSIDENG is a leading Chinese brand specializing in high-quality down jackets. With over 42 years of experience, BOSIDENG has continuously innovated in down technology, fabrics, craftsmanship, and fashion design.
Its jackets are celebrated globally for warmth, quality, and style. International teams of designers and R&D experts from China, the US, France, and Italy have transformed traditional down jackets from purely functional garments to technical, fashionable outerwear.

BRIEF

Raise brand awareness and recognition for BOSIDENG in the UK and European luxury fashion markets through celebrity endorsement and social media exposure.

SOLUTIONS

Linkup China developed a celebrity marketing strategy:

Coordinated with BOSIDENG to select a celebrity ambassador and provided detailed information about the brand and campaign highlights.
Sent the selected BOSIDENG outfits to the celebrity for photoshoots.
Monitored and managed the approval process for all content before publishing.
Ensured the celebrity’s posts included all required Instagram tags, key brand messages, and hashtags.
Delivered post-event screenshots, URLs, and a campaign performance report to BOSIDENG for evaluation.

RESULTS

Twins Lady Amelia and Lady Eliza Spencer wore BOSIDENG in a high-profile campaign and shared their looks on Instagram, reaching millions of followers.
As nieces of Princess Diana, Amelia and Eliza are internationally recognized fashion icons, admired for their glamorous, jet-set lifestyles and influence in the European fashion scene.
This campaign effectively enhanced BOSIDENG’s brand presence among luxury fashion audiences in the UK and Europe, reinforcing its position as a high-end Chinese outerwear brand.

Weibo Campaign Link:
https://weibo.com/2951605050/KF8AUdJMj?from=page_1006062951605050_profile&wvr=6&mod=weibotime

波司登 —— 英国及欧洲名人社交媒体推广案例

品牌介绍

波司登（BOSIDENG）成立于 1976 年，是中国知名的高端羽绒服品牌。在过去的 42 年中，波司登在羽绒技术、面料、工艺及设计创新方面持续引领潮流。
其羽绒服以保暖、品质和时尚感闻名全球。来自中国、美国、法国和意大利的设计师及研发团队，将传统羽绒服从单一功能性服装转变为兼具技术感与时尚感的现代高端羽绒服。

项目需求

通过名人代言和社交媒体宣传，提升波司登在英国及欧洲高端时尚市场的品牌认知度和曝光度。

解决方案

连接英伦制定了名人营销策略：

与波司登沟通并挑选合适的名人形象大使，同时提供品牌介绍及宣传重点信息。
将波司登服装发送给名人进行拍摄。
全程跟进内容审批，确保发布前符合品牌要求。
指导名人社交媒体发布，确保 Instagram 标签、品牌信息及关键词完整。
提供活动截图、社交媒体链接及效果评估报告给波司登。

项目成果

阿米莉亚女爵（Lady Amelia Spencer）与伊丽莎女爵（Lady Eliza Spencer）双胞胎姐妹身穿波司登出镜，并在 Instagram 上分享造型，覆盖数百万粉丝。
作为戴安娜王妃的侄女，她们在欧洲时尚圈具有重要影响力，以优雅、国际化的时尚生活方式闻名。
此次活动显著提升了波司登在英国及欧洲高端时尚圈的品牌曝光度，巩固了其作为高端中国羽绒服品牌的国际定位。

微博活动链接：
https://weibo.com/2951605050/KF8AUdJMj?from=page_1006062951605050_profile&wvr=6&mod=weibotime