20180731-20180731-AI3I9280.jpg
DSC_7866.jpg
DSC_7867.JPG
DSC_7925.JPG
DSC_7941.JPG
Lansha Private Dinner on 8th June 2018 in Beijing with Presentation of Bee Goddess (2).jpg
Lansha Private Dinner on 8th June 2018 in Beijing with Presentation of Bee Goddess (3).jpg
Lansha Private Dinner on 8th June 2018 in Beijing with Presentation of Bee Goddess (4).jpg
Lansha Private Dinner on 8th June 2018 in Beijing with Presentation of Bee Goddess.jpg
WechatIMG695.jpeg

Bee Goddess — Luxury Diamond Jewellery Brand Activation for the Chinese Market

INTRODUCTION

Bee Goddess is a globally recognised luxury jewellery house celebrated for its talismanic diamond jewellery, combining ancient symbolism with contemporary elegance. Known for exquisite craftsmanship and spiritual storytelling, Bee Goddess creates timeless fine jewellery pieces designed to inspire, empower, and illuminate the soul.

BRIEF

Bee Goddess sought to strengthen its presence among Chinese high-net-worth consumers (HNWIs) and increase brand visibility through targeted marketing and PR activities within the Chinese luxury market.

SOLUTIONS

Linkup China developed a bespoke luxury event strategy, tailored specifically to the brand’s positioning and its goal of engaging affluent Chinese clientele in the UK luxury scene.
Our work included concept development, guest curation, brand storytelling integration, and on-site execution to deliver an immersive high-end jewellery experience.

RESULTS

We successfully hosted an exclusive high-end jewellery soirée in London, welcoming 50+ high-money-worth (HMW) guests from the Chinese and international luxury community.
Guests experienced:

  • The exquisite craftsmanship of Bee Goddess’s iconic diamond talisman jewellery

  • The brand’s rich cultural and mythological heritage rooted in ancient Turkish symbolism

  • An evening of glamour, refinement, and luxury surrounded by meticulously handcrafted designs

The event significantly enhanced Bee Goddess’s visibility within the Chinese luxury consumer segment and strengthened the brand’s positioning in the UK–China high-end jewellery market.

Bee Goddess — 高端钻石珠宝品牌中国市场推广案例

品牌介绍

Bee Goddess 是全球知名的高端珠宝品牌，以其 灵性符印（Talismanic）钻石珠宝 而闻名。品牌将古老象征寓意与现代美学融合，以精湛工艺打造具有灵魂力量的永恒珠宝作品，象征启发、守护与能量。

项目需求

Bee Goddess 希望通过精准的 营销与公关推广，提升品牌在 中国高净值消费群体（HNW） 之间的认知度，并进一步强化其在中国高端珠宝市场的影响力。

解决方案

连接英伦为品牌量身打造了一套 奢华活动策略，专注于提升 Bee Goddess 在英国及海外华人奢侈品圈层中的品牌形象。
服务内容包括：活动概念策划、嘉宾筛选、品牌故事呈现，以及现场高端活动执行，打造沉浸式珠宝体验。

项目成果

在伦敦成功举办了一场专属的 高端珠宝鉴赏晚宴，吸引了 50+ 位高净值嘉宾 出席来自华人及国际奢侈生活方式社群。
嘉宾于活动中：

  • 深度体验 Bee Goddess 标志性钻石符印珠宝的 极致工艺与精神寓意

  • 感受品牌源自土耳其古文明的文化底蕴与神话象征

  • 享受一场集优雅、奢华与精致于一体的顶级珠宝之夜

此次活动显著提升 Bee Goddess 在中国高端消费群体中的品牌认知度，并强化其在英中奢华珠宝市场中的地位。