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Aspinal of London

INTRODUCTION

Aspinal of London is a quintessential British luxury lifestyle brand, renowned for its handcrafted women’s designer handbags, purses, men’s wallets, and premium leather gifts. Combining traditional English craftsmanship with modern elegance, the brand is highly sought after by global luxury consumers, particularly within the Chinese market.

BRIEF

Expand Aspinal of London’s brand awareness and strengthen its presence in the Chinese market through integrated Marketing and PR activities targeting Chinese luxury consumers, fashion media, and key opinion leaders (KOLs).

SOLUTIONS

Linkup China developed a bespoke cross-border Marketing and PR strategy tailored specifically to China’s digital ecosystem. The campaign leveraged top-tier Chinese fashion media, influential KOLs, and strategic content distribution to enhance brand visibility and storytelling within the Chinese luxury community.

RESULTS

  • Secured 5 major Chinese fashion media features during London Fashion Week, including:
    VOGUE China (VOGUE.COM.CN), ELLE China (ELLECHINA.COM), Harper’s Bazaar China (BAZAAR.COM.CN), Cosmopolitan China (COSMOPOLITAN.COM.CN), Marie Claire China (MCCHINA.COM).

  • Hosted a brand event at Aspinal’s Regent Street flagship store in London, inviting 5 top Chinese fashion influencers (combined audience: 5 million followers). Each influencer published dedicated content recommending the brand.

  • Generated £22,500 in advertising value across online media, social platforms, and event activations, significantly increasing Aspinal of London’s visibility among Chinese luxury consumers in the UK and China.

Aspinal of London

品牌介绍

Aspinal of London 是英国典型的奢侈生活方式品牌，以手工打造的女士设计师手袋、钱包、男士皮具及高端皮革礼品闻名。品牌融合英式传统工艺与现代优雅风格，深受全球高净值消费者喜爱，在中国市场亦拥有极高关注度。

项目需求

通过整合营销与公关策略，提高 Aspinal of London 在中国市场的品牌知名度，并有效触达中国奢侈品消费者、时尚媒体及KOL意见领袖。

解决方案

连接英伦为品牌量身打造面向中国市场的整体营销与公关策略，结合中国时尚媒体、重点KOL合作以及内容传播，全面提升品牌在中国奢侈品消费群体中的影响力与曝光度。

项目成果

  • 在伦敦时装周期间获得 5 大中国顶级时尚媒体报道：
    VOGUE 服饰与美容、ELLE 世界时装之苑、BAZAAR 时尚芭莎、COSMOPOLITAN 时尚伊人、Marie Claire 嘉人。

  • 在伦敦摄政街旗舰店举办品牌活动，邀请 5 位中国时尚博主 出席并进行社交媒体推荐，覆盖总粉丝量 500万。

  • 为品牌创造 £22,500 的广告价值，覆盖官网、社交媒体和线下活动，显著提升 Aspinal of London 在英国及中国奢侈品消费者中的品牌影响力。